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We’re here to help you unleash your full potential, no matter the chosen pursuit.

04/11/2026

Because Giant develops the all-new Trance Advanced E+ as a complete system, every part can be engineered, manufactured, and tested to work together—from the frame and motor tuning to the battery, wheels, and software 🛠️

Frameset impact, strength, and fatigue testing takes place at Giant’s own manufacturing facility. Motor dyno testing, torque-curve mapping, 30,000 km of wear testing, and full battery validation are carried out at Giant headquarters. By testing the bike as a complete system, Giant can refine how every part performs together, giving riders full-power performance they can count on.

See the full range → https://brnw.ch/21x6SnJ

02/11/2026

Standing still, already moving.

Deep forest green and copper-gold, layered coat by coat. Then the light reads it, and every reflection sparks a different metallic tone. The color shifts with every angle, like strobe photos catching motion midair, freezing speed right into the surface.

Introducing the special edition Revolt Advanced SL frameset in "Superspeed Teal" 💨

Available now in limited quantities in select markets.

30/10/2026

With an all-new CADEX Cycling Max XC WheelSystem and limited-edition, race-inspired graphics across the frame, fork and shock, the all-new Anthem Advanced SL SE is pure inspiration for your podium pursuit.

This superlight XC flyer, a proven winner with World Championship and World Cup wins to its name, features a semi-integrated 120mm FlexPoint Pro rear suspension system and adjustable geometry for any XC terrain.

Get yours before they are gone → https://brnw.ch/21x6GzM

29/10/2026

The E-Lock feature makes securing your E-bike quick and easy 🔒

You can use our RideControl App or a personalized PIN, so whether you’re making a quick stop or locking it up for longer, you’ll always have peace of mind.

Available exclusively on the latest Giant E+ System E-bikes.

Learn more → https://brnw.ch/21x6GxB

28/10/2026

All-In Aero x Zwift 💨

The ultimate clock‑crushing combo—the Trinity Advanced SL paired with the CADEX Cycling Max Aero Disc and Aero 4‑Spoke WheelSystem—is now available in the Zwift Drop Shop 💥

27/10/2026

The all-new Trance Advanced E+ is built to handle the forces of full-power E-MTB riding with engineered durability across the board.

The new TRX and TRA HD WheelSystems feature high-torque titanium ratchet hubs that are 20% stronger than the previous generation and 25% stronger in fatigue testing than leading competitors. A new high-torque KMC chain delivers 35% stronger pin strength versus leading benchmark 12-speed chains. The EnergyPak 840battery has a 2,300-cycle lifespan.

And it’s all backed by Giant’s global retailer and service network 🌎

See the range → https://brnw.ch/21x6BDL

26/10/2026

Not quite of this world. An alien shimmer, drifting in the dark 👽

A night-black base, deep and endless. Across it, iridescent fragments flicker between blue-violet, cyan, and silver—shifting with the light like mineral glints catching the last of the dusk on a forest trail.

Introducing the special edition Anthem Advanced SL frameset in "Iris Drift" 🌌

Available now in limited quantities in select markets.

24/10/2026

Fast is fun 😁

The all-new Anthem X Advanced Pro shares the longer-travel setup of the flagship Anthem X Advanced SL: a 130mm fork and 120mm of supple FlexPoint Pro rear suspension, in a more attainable Advanced Pro-grade composite frame. Built for efficiency and control on rowdy, technical XC trails, it's ready for marathon race day or for railing corners and clearing tough climbs.

It's all about the joy of going fast. Just because you can!

Learn more → https://brnw.ch/21x6BAJ

23/10/2026

Keep track of your E-bike wherever you are 📍

Using Apple Find My integration through the RideControl App, you can check its location, receive helpful alerts, and stay connected when it is parked, stored or out of sight. Wherever you decide to leave your E-bike, this added visibility adds a layer of reassurance.

Available exclusively on the latest Giant E+ System E-bikes.

Learn more → https://brnw.ch/21x6Bsz

22/10/2026

The all-new Control Go E-Mini Pump is a pocket-sized electronic mini pump with a backlit digital gauge for precise pressure readings and programmable settings. Powered by a high-torque brushless motor, it delivers fast, powerful inflation at home or on the go.

Learn more → https://brnw.ch/21x6A0Q

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Livigno
23030

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