06/09/2026
We dug deep into the Jarrett Bay archives for the 40th Anniversary and decided to make some history move.
In the new Big Rock commercial, every single video clip you see was actually built from a static photograph from Jarrett Bay’s past. If you swipe to the second slide, you can see the raw original photo of the legendary first shed in Williston, NC, right on the water that gave the company its name: Jarrett Bay. (*This bay was formerly known as “Jarretts Bay” which is why the sign has an “s”)
It’s wild seeing the humble sawdust beginnings brought to life while the fleet is offshore chasing monsters all week.
Tune into Big Rock TV this week or come down to the weigh station to see the full commercial on the big screen.