fullthrottle.ai

fullthrottle.ai AdTech made easy: our AI-powered, intuitive platform unifies audience identification, omnichannel activation & outcome measurement — automated and scalable.

Patented technology trusted by over 6,000 companies We make AdTech easy for brands, agencies, and media companies with an AI-enabled, intuitive platform that unifies audience identification, omnichannel activation, and real business outcome measurement —automated, scalable, and built for teams doing more with less.

06/05/2026

The media landscape is broken into pieces.

Digital channels give you precision.
Traditional TV gives you reach.

But what if you could have both and activate them together, from one place?

CTV changes that equation. And with fullthrottle.ai®, it's not just another channel you add to the mix. It becomes part of a connected omnichannel strategy reaching the right audiences across every touchpoint, with full cohesion from a single platform.

We put together a short explainer on how it works.
▶ Watch: CTV, Activated: Seamless Omnichannel Starts Here https://youtu.be/4pFtQ5h2STY?si=NF43KlEymbGI5WqQ

Start activating CTV: https://www.fullthrottle.ai/platform/connected-tv/

Most marketers plan against total audience size.The problem? Not every site visitor, subscriber, or app user can actuall...
06/04/2026

Most marketers plan against total audience size.

The problem? Not every site visitor, subscriber, or app user can actually be reached.

Understanding the difference between total audience and addressable audience is critical for accurate forecasting, activation, and measurement.

Our latest article breaks down how to calculate addressability rate and why it matters.

Read more: https://www.fullthrottle.ai/insights/addressable-audience-how-to-calculate-addressability-rate/

We're excited to welcome Sanghita Majumder to the fullthrottle.ai® team as our new EVP of Customer Success.Sanghita brin...
06/03/2026

We're excited to welcome Sanghita Majumder to the fullthrottle.ai® team as our new EVP of Customer Success.

Sanghita brings 18 years of AdTech experience building post-sale organizations that turn client relationships into long-term partnerships.

As EVP of Customer Success, she will lead the post-sale organization across the business, partnering closely with fullthrottle.ai's revenue, product, and operations teams to deliver measurable outcomes for customers and agency partners and drive long-term growth.

Big things ahead. Read the full announcement: https://bit.ly/4vriQSW

The funnel is getting harder to fill. The agencies winning right now are maximizing every inch of what they already have...
06/01/2026

The funnel is getting harder to fill. The agencies winning right now are maximizing every inch of what they already have.

This month's newsletter covers a new publisher partnership with TuneIn, field notes from Digiday, Mirren, and BABA, and a full reading list on first-party data strategy, CTV measurement, and audio. Plus what AI search means for your top-of-funnel approach.

The insights, the proof points, and the takeaways worth bringing into the second half.

Read the June newsletter: https://bit.pulse.ly/ejznrk8hhe

Agencies are being asked to move faster, manage more complexity, and deliver stronger performance with leaner teams.But ...
05/29/2026

Agencies are being asked to move faster, manage more complexity, and deliver stronger performance with leaner teams.

But the agencies creating momentum right now are not simply adding more technology.

They are simplifying ex*****on.

In our latest article, Vice President of Agency Growth, Jason Dillon, shares why simplifying operational complexity is becoming one of the biggest competitive advantages for agencies moving forward.

Read the full article: In our latest article, Vice President of Agency Growth, Jason Dillon, shares why simplifying operational complexity is becoming one of the biggest competitive advantages for agencies moving forward.

Read the full article: https://www.fullthrottle.ai/insights/the-agency-growth-squeeze-winning-new-revenue-in-a-market-that-demands-more-faster-and-smarter/

Connected TV has given advertisers more ways than ever to reach audiences. The challenge is understanding who those audi...
05/28/2026

Connected TV has given advertisers more ways than ever to reach audiences. The challenge is understanding who those audiences are and what happens after the ad.

As consumers journeys span multiple devices and channels, traditional metrics like reach and impressions only tell part of the story. Cross-device measurement and audience intelligence helps connect exposure to engagement, providing a clearer view of which households interacted with a campaign and how those interactions contributed to measurable outcomes.

Our latest article explores how the convergence of CTV and identity resolution is helping marketers move beyond impressions and build a stronger connection between media performance and business results.

Read the full article: https://www.fullthrottle.ai/insights/the-convergence-of-ctv-identity/

05/26/2026

AI's Role in Understanding the Customer Journey

The customer journey rarely follows a straight line. In this rapid-fire conversation, the team discusses how AI can help marketers connect online and offline interactions, uncover patterns across customer journey, and simplify media planning.

Watch the clip to see why a better understanding of customer behavior can lead to marketer marketing decisions: https://www.youtube.com/watch?v=2lBtlrxczDg

Join us in welcoming Evan Garoutte to fullthrottle.ai®!Evan joins our team as a Sales Operations Admin, bringing seven y...
05/22/2026

Join us in welcoming Evan Garoutte to fullthrottle.ai®!
Evan joins our team as a Sales Operations Admin, bringing seven years of experience across business development, account management, and revenue operations serving the private equity ecosystem.

He specializes in helping high-growth sales teams build scalable systems and operational efficiency through thoughtful tech stack development, workflow optimization, and platform adoption. Throughout his career, Evan has led initiatives that improved sales visibility, streamlined lead management, and strengthened go-to-market ex*****on.

At fullthrottle.ai®, Evan will help support and optimize the systems that power our sales organization and drive operational scale.

Welcome aboard, Evan!

Audio is a channel most agencies believe in and struggle to defend.Our VP of Sales Hannah (Goodwin) Endres, on why attri...
05/21/2026

Audio is a channel most agencies believe in and struggle to defend.

Our VP of Sales Hannah (Goodwin) Endres, on why attribution is the real problem and what changes when it’s solved. https://fullthrottle.pulse.ly/u8lwx0v6te

A campaign can generate millions of impressions and still miss the right audience.Modern marketing is no longer just abo...
05/20/2026

A campaign can generate millions of impressions and still miss the right audience.

Modern marketing is no longer just about reach. It's about understanding which audiences engage, what influences their decisions, and which behaviors lead to measurable outcomes.

Audience intelligence helps marketers move beyond surface-level metrics to uncover the signals behind conversion, intent, and customer behavior.

Read the full insights: https://www.fullthrottle.ai/insights/audience-intelligence-what-it-is-uses-and-tools/

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