06/05/2026
Da Funk U Want? An affordable sports car? The OEMs have lost the plot. $700k Audi's? $700k Italian EVs? $4 million track cars with no racing pedigree? $4m V6 powered silent hyper cars? 4000lbs British sports cars? 3000hp Chinese hypercars? Whyyyyyyy?
Welcome to the start of the Project "Grin" Study.
We have been doing polls, clinics and asking lots of questions. Deep research has given us some great insight. The community is who will define it.
OEMs have left this space with good reasons, low margins, fickle clients who cross shop used cars, and the evolution of the car into a soulless appliance has left a true drivers cars perceived as unrefined, poorly designed and under developed.
So the question is.... Are you actually buying a raw, minimalist driver's car for over 150k? The OEMs have said no you're not. Are they right? What if it's an EV? What if it's got no roof. Let's hear your thoughts.