06/26/2026
Mercedes-Benz Canada and Holt Renfrew have announced the launch of Mercedes-Benz Studio Toronto, a new luxury experience opening on June 26, 2026, at Holt Renfrew's flagship Bloor Street store in Toronto. Opening as part of the global Mercedes‑Benz Studios initiative, the Toronto space brings the iconic automotive brand's new "Welcome home" narrative directly into the city, offering customers an immersive and continuously evolving way to experience Mercedes‑Benz.
This year, Mercedes‑Benz Studios are the cornerstone of Mercedes-Benz's 140 Years of Innovation celebrations. Located in exclusive settings at the heart of more than 10 leading cities across four continents, these studios combine immersive experiences with integrated retail and customer engagement. While each location follows a consistent global blueprint, every studio is uniquely tailored to its home city – and Mercedes-Benz Studio Toronto is no exception. It offers consumers a new way to experience automotive excellence, design, fashion, and curated retail by bringing together MercedesBenz vehicles and exclusive products in a premium environment, united by the idea that journeys and discovery are sources of inspiration and fulfillment.
"Mercedes‑Benz Studio Toronto brings our brand directly into Yorkville, the city's most prestigious neighbourhood," said Alex Matthews, Vice President, Digital, PR, and Marketing, Mercedes‑Benz Canada. "Through our partnership with Holt Renfrew, we've created an inviting, design‑led space where customers can experience Mercedes‑Benz beyond the vehicle. From the track-bred performance of AMG and the opulence of the S-Class, to the innovation of the Electric GLC and the craftsmanship and individuality of MANUFAKTUR, Mercedes-Benz Studio Toronto reflects how our brand continues to evolve while staying connected to our audiences and making them feel welcome."