06/18/2026
Toyota Canada highlights its growing electrified lineup at Unplug & Drive Event
@ Tri-Town Toyota
TOYOTA’s multi-pathway approach to electrification provides Canadians with 21 electrified models in a variety of powertrains
By the end of the year, Toyota will offer 4 unique battery-electric vehicle options for sale across Canada
The company has sold more than 35 million electrified vehicles globally, and remains the number one seller of electrified vehicles in Canada
Automotive journalists got to Unplug and Drive the 2026 bZ, bZ Woodland, C-HR, RAV4 Plug-in Hybrid and Prius Plug-in Hybrid in Quebec earlier this month
Toyota is strengthening its position as the industry’s only full-line automaker this year by significantly expanding its selection of zero-emission vehicles. To put its strategy to the most rigorous test, Toyota Canada invited Canadian automotive journalists from coast to coast to unplug and drive – an opportunity to experience the company’s 2026 lineup of all-new battery-electric and plug-in hybrid vehicles.
Toyota Canada’s Unplug and Drive event took place from June 2 to 5 in Quebec – Canada’s number one market for Toyota ZEV sales, accounting for more than one-third of Toyota BEV and PHEV vehicles sold in the country so far in 2026. This endorsement from Quebec drivers has contributed to Toyota Canada’s strong electrified vehicle sales so far this year. To date, Toyota hybrid, plug-in hybrid, and battery-electric models have accounted for 64 percent of the brand’s total sales in Canada.
“Our strategy has always been to offer Canadians the right products, at the right time,” said Steve Pilkey, Vice President, Sales and Marketing, Toyota Canada Inc. “When it comes to electrification, our multi-pathway approach provides our customers with the power of choice. This has allowed us to put more than 660,000 electrified Toyota vehicles on the road in Canada to date. And by the end of this year, Canadians will be able to choose from 21 electrified Toyota models – including hybrid, plug-in hybrid, and 4 battery-electric options – to satisfy a variety of needs and lifestyles, backed by Toyota’s reputation for quality, reliability and safety.”
Toyota has been a pioneer and industry leader in vehicle electrification and technology over the past three decades. The experimental all-electric RAV4 EV in 1996 paved the way for the introduction of Toyota’s first hybrid electric vehicle - the Toyota Prius - in 1997, and first plug-in hybrid electric vehicle – the Prius PHV – in 2012. The plug-in hybrid RAV4 Prime was later introduced in 2021, while the debut of Toyota’s first global battery-electric vehicle - the bZ4X - came in 2023. To date, Toyota has sold more than 35 million electrified vehicles globally and remains the number one seller of electrified vehicles in Canada.
To demonstrate the diversity of Toyota’s zero-emission vehicle lineup, journalists at the Unplug and Drive event put five models to the test – ranging from urban-savvy sedans and compact crossovers to adventure-ready SUVs:
The 2026 Toyota C-HR is an all-new, sporty BEV featuring bold design, fun-to-drive performance, and surprising spaciousness and versatility. As Toyota’s new entry-level BEV, Canadians can choose from three value-packed grades. In Canada, the C-HR is available as a front-wheel-drive model to maximize range - offering up to 496 km, or all-wheel-drive options that emphasize power with up to 338 net horsepower.
The 2026 Toyota bZ – Toyota’s core compact electric SUV – offers Canadians a balance of space, design, and all-wheel-drive performance. This refreshed model features a new name, an updated design, up to 50% more power, up to 25% more range (up to 486 km), and faster charging times. Canadians can choose from three grades.
The 2026 Toyota bZ Woodland is Toyota’s all-new rugged electric SUV for Canadians seeking adventure. Its standard all-wheel-drive BEV powertrain offers up to 452 km of range and 375 horsepower, complemented by generous cargo capacity, a 3,500-pound towing rating, and high ground clearance, giving it ultimate capability. Canadians can choose from two grades.
The 2026 Toyota RAV4 Plug-in Hybrid headlines the latest generation of Canada’s best-selling passenger vehicle. The RAV4 PHEV features Toyota’s 6th-generation plug-in hybrid powertrain – which recently earned AJAC - Automobile Journalists Association of Canada - Automobile Journalists Association of Canada’s 2026 Best Green Innovation Award - delivering 324 horsepower and 30% more all-electric range of up to 89 km. For 2026, Toyota expands the options with four PHEV grades, including the first-ever RAV4 GR SPORT developed in partnership with Toyota GAZOO Racing.
The 2026 Toyota Prius Plug-in Hybrid Nightshade introduces bold, immediately recognizable styling, featuring 19-inch black-finished alloy wheels, black accents, and other styling cues inside and out. The Prius PHEV delivers an impressive all-electric driving range of up to 72 km and incredible combined hybrid fuel efficiency of 4.5 L/100km. For 2026, Canadians can choose from four sporty PHEV grades.
Attendees also got a close-up look at the all-new, all-electric 2027 Toyota Highlander - Toyota’s first three-row electric SUV and the first mass-market Toyota BEV to be assembled in North America. The Highlander’s impressive powertrain will be offered in both FWD and AWD and will deliver up to 511 km of range – complementing the vehicle’s new, head-turning design and versatile, spacious, and advanced interior. Canadians will be able to choose from several grades when it arrives at Toyota Dealers across the country later this year.
For more information on Toyota’s electrification strategy – as well as complete and up-to-date details and specifications on Toyota’s hybrid, plug-in hybrid, and battery-electric models – visit www.toyota.ca/electrified.
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