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sMedia.ca sMedia does digital ads differently. We're consultants, advocates & partners for dealerships.

We aim to deliver best-in-class digital advertising & SEO to dealerships on major platforms like TikTok, Google, Meta and Microsoft. At sMedia, we deliver best-in-class digital marketing solutions tailored for dealerships. As a high-touch, high-trust partner, we go beyond advertising and turn automotive expertise and first-party data into real, measurable action. We’re more than a vendor; we’re a great strategic partner that dealerships can rely on. We help you maximize ROI, optimize marketing spend, and connect the dots between marketing efforts and sales results. Our approach is simple:

✅ Automotive industry focus so we know your business!
✅ Data-first strategy means insight that actually drives action!
✅ Accountability and transparency so there's no guesswork, just results!
✅ Hands-on support as your goals are our mission! We don’t just run campaigns, we help dealerships grow smarter, faster, and with full confidence in every single move and dollar spent.

👉 Let's Talk about how we can help you exceed your sales and marketing goals today: https://smedia.io/lets-talk/

10/14/2026

The 5th Annual Empowering Auto Flagship Conference in Toronto was nothing short of historic! Under this year’s theme, “Progress Over Perfection,” the energy was electric as we explored what it truly means to take bold action, cultivate resiliency, and navigate the future of automotive.
Here are the game-changing takeaways we’re bringing with us:

1. Courage is the Ultimate Skill. The phenomenal MC, Stephanie Henry | On-Air Host (Founder of She Auto Know), kicked us off: being afraid but doing it anyway is a superpower. “Being ready isn’t a feeling—it’s a decision.”

2. Resiliency is Built in Ordinary Time The incredible Dr. Robyne Hanley-Dafoe reminded us that resilience is a practice, not a trait. Her high-performance protocol? Focus on the “home team” first (pour into your family), get outside, and treat failures as stress behavior, not misbehavior. “We cannot hate ourselves healthy.”

3. Human & AI: Augment, Don’t Displace In our AI fireside, Shweta Subramanian (VP of AI & Automation at Element Fleet), alongside moderator Stephanie Wallcraft, demystified the next era of Agentic AI. The consensus? Keep “humans in the lead, not just in the loop.” As EdgeTech Academy JenniferAlsop and Vishnu Raja (.ai) shared, AI is for everyone: “I belong in AI too.”

4. The Dealership of 2030 Must Be More Human The retail panel, moderated by .m.newman (hr4__), challenged standard industry norms. Leaders like Greg Smith (autocanada), Dri (Policaro Group), Grace Stein (Leavens Chrysler), and Stephanie Cooney-Mann (napaautopartscanada) underscored that we aren’t just in the car business—we’re in the people business. To advance women, we need flexibility, formalized succession, and genuine connection.

5. What Chair Are You Sitting In? To close, the powerhouse Dr. Karyn ❤️ Leadership & Relationship Expert broke down Emotional Intelligence (EQ) into the “Three Chairs” (Blind, Disguised, and Confident). The goal? Strive for that middle “Confident” chair—the place of self-respect, goal-stretching, and a fierce focus on progress over perfection.

🤝 The Power of Partnership

Seem more in comments

10/13/2026

TikTok’s main focus is moving users through a three-stage progression:

Watch It (Attention) ➡️ Love It (Connection) ➡️ Want It (Action)!

They are heavily pushing automation, AI agent workflows, and social search integration to make campaigns easier to launch, scale, and measure.

What’s New & What We Should Focus On:

1. High-Impact Placements & Social Search

2. Performance & Campaign Automation

3. Content Intelligence & Social Listening

4. Next-Gen Creative Solutions

Still need help? Let's Talk TikTok!

10/12/2026

Happy Thanksgiving, Canada 🇨🇦 & Everyone Celebrating!

As we gather with family and friends this long weekend, we want to sincerely thank our partners, clients, and team for being such an integral part of our journey.

✨Good Vibes Only✨ Warm wishes and big thanks from all of us here at sMedia.

What do you enjoy most about long weekends? Let's Talk!

10/11/2026

Our team is thankful for the fabulous time at Digital Dealer in Detroit! Here are our top recap highlights and takeaways:

Show Floor Highlights:
✅ Unveiled a sneak peek of our new sMedia brand with a fresh booth design (vibes = immaculate ✨)—more to come soon!
✅ Big shout-out to our excellent booth neighbours: Mia Labs, Matador.AI, and CarCutter—be sure to check out what they’re offering!
✅ Way too much fun hanging out with the teams at and —get to know how they help power up EV sales.
✅ Our new Facebook Marketplace listing assistant, LOTie, hit the ground for the first time ever to incredible feedback!
✅ The AI Hackathon brought everyone together to level up AI literacy in a fun, collaborative, and competitive way.
✅ Attendance at our CEO, Erin Richmond's 20-Minute Profit Audit workshop was great! (DM us if you want the deck or to book a 1:1 call with our team).

Industry Takeaways:
1️⃣ Investing vs. Spending Time: Glenn Lundy & Sam D'Arc (Car Dealership Guy) highlighted that fast, outsized growth is achievable today. Stop spending time and start investing it into solutions that solve "Level 10" problems (like FTC scrutiny & trust gaps) through consistent messaging and staff training.
2️⃣ Solving the Tech Shortage: Jennifer Briggs (Volkswagen of Marion New & Pre-Owned Supercenter) showed why poaching techs isn't the fix. Build real partnerships with local trade schools, leverage federal apprentice grants ($3,500/apprentice), and pay progressive wage scales.
3️⃣ FTC Pricing Compliance: Adam Crowell (KPA) stressed that price transparency enforcement is ramping up. Ensure exact price consistency between your website and digital retailing tools before regulatory subpoenas drop.
4️⃣ Smarter Hiring: Tustin Ulrich (Roper KIA) shared why you can't interview your way to a great hire. Use multi-step hiring processes, personality tests (Color Code & Working Genius), and culture-alignment checks.

🌆 Outside the Show:
1. Detroit is a beautiful and vibrant city—10/10 recommend visiting!
2. Anytime you happen to be in town and Weezer is playing, you should really go. 🎸

✨ Good vibes only: What did you enjoy most about your time at Digital Dealer 2026? Drop a comment below! 👇

Is your dealership's ad budget working as hard as it should? Let's find out!We are thrilled to feature Erin Richmond, CE...
10/10/2026

Is your dealership's ad budget working as hard as it should? Let's find out!

We are thrilled to feature Erin Richmond, CEO of sMedia, at this year's ACE 2026 workshops. In Hour 1: Read Your Numbers Like an Expert with AI, Erin is pulling back the curtain on her proven ad audit methodology, and then Brent Wees helps you build a custom AI agent!

Whether you manage multiple dealer groups or lead a marketing team, this hands-on session will teach you how to leverage Google Ads reports and NotebookLM to instantly spot what's driving results and what's wasting money.

🗓️ Friday, October 16
⏰ 9:30 AM - 10:20 AM ET
📍 Maple Room (Fallsview Resort & Casino)

See comments for tickets and the full agenda.

We're proud to attend the Empowering Auto 2026 Flagship Conference at the Fairmont Royal York in Toronto!At sMedia, we k...
10/08/2026

We're proud to attend the Empowering Auto 2026 Flagship Conference at the Fairmont Royal York in Toronto!

At sMedia, we know that driving the automotive industry forward takes more than advanced tech and smart strategies. We also believe that it takes strong, diverse communities coming together to learn, mentor, and grow.

This year’s theme, "Progress Over Perfection," resonates deeply with our core values because real innovation happens when we embrace bold action, collaborate, and push forward together!

🎟️ UPDATE: The conference is officially SOLD OUT!

If you secured your spot, make sure to connect with our very own Angie during the event! She’ll be on-site all day and would love to chat about community, mentorship, and where the industry is headed, PLUS ask her about LOTie, your Facebook Marketplace Listing Assistant!

Does your sales team rely on Facebook Marketplace to generate leads? Then you already know how powerful personal rep posts can be, but you also know the headaches: manual data entry, pricing errors, duplicate content flags, and zero visibility into what’s actually getting posted so we built LOTie to change all of that.

See you in Toronto! 👋

We're excited for TikTok World Canada 2026 tomorrow, as they will dive deep into the future of digital marketing, full-f...
10/06/2026

We're excited for TikTok World Canada 2026 tomorrow, as they will dive deep into the future of digital marketing, full-funnel commerce, and TikTok’s newest AI-powered tools like Smart+ and TikTok Symphony!

📍 Where: Liberty Grand, Toronto
🗓 When: Wednesday, Oct 7 | 1:00 PM – 7:00 PM (Doors close at 1:45 PM)

Looking forward to connecting with brands, creators, and marketers leading the charge in social media innovation.

If you build it, they will watch it, love it, and want it. Who else is attending? Let us know in the comments below, and let's talk growth!

sMedia is proud to support the Motor Vehicle Retailers of Ontario's Women Driven Events series as they bring this incred...
10/05/2026

sMedia is proud to support the Motor Vehicle Retailers of Ontario's Women Driven Events series as they bring this incredible energy to the nation's capital.

Women Driven – Ottawa is heading to the spectacular 50 Sussex on October 7th and is open for all to attend!

These events bring together retail automotive and adjacent sectors too. Hosted by Tara Slone, Canadian broadcaster, actress, and vocal advocate for women’s advancement, with an industry leaders panel including words of wisdom, support, and career growth strategies.

PLUS free professional headshots & A VIP Giveaway where all attendees have a chance to win a pair of 2027 Canadian International Auto Show VIP Gala tickets ($500 value)!

📍 Location: 50 Sussex, Ottawa
⏰ Date & Time: October 7, 2026 | 11:30 AM – 2:00 PM
🎟️ Tickets: $99 (Includes delicious hot lunch & mocktail)

👥 Take advantage of the team-building special: purchase a table of 10 for $799 (Special offer expires TODAY, October 5th, 2026) so reserve your spot now: https://hubs.li/Q04zdyHD0

10/02/2026

Join us in celebrating a fantastic milestone for Julia Fletcher, who is officially marking 3 YEARS as our Digital Ad Strategist! With her background in Digital Communications, Julia brings endless creativity and strategy to our team every day. For Julia, the best part of her three years at sMedia is the collaborative environment as she loves working alongside an amazing group of people who are genuinely dedicated to helping clients turn their unique advertising visions into reality!

Get to know Julia:
- Hometown Roots: Born and raised in Lethbridge, AB, and now living on beautiful Vancouver Island. Ask her about a recent grocery run with a bear!
- Hobbies: Baking delicious treats, getting lost in a good book, and exploring scenic hiking trails.
- Dream Ride: A Pink 1992 Mazda NA Miata.
- Dream Getaways: Greece and Japan are at the absolute top of her travel bucket list!
- Favorite Eats: Fresh sushi on one hand, and her grandma’s buttermilk pancakes on the other.
- Fun Fact: Her family runs a summer camp in Cypress Hills, SK!

Thank you for three incredible years of dedication, strategy, and bright energy, Julia. We are so lucky to have you on our team!

10/02/2026

Join us in celebrating a major milestone as our Head of Growth, Alecia Wilson, marks 2 YEARS with the team! 🏆

With 15+ years of automotive industry experience spanning digital marketing, website, and SaaS solutions, Alecia is a powerhouse leader who drives our strategic vision forward every day. Reflecting on her journey here, Alecia shares that she knew she had to be part of sMedia’s leadership and vision, and she takes immense pride in our team's continuous growth, development, and resilience.

Get to know Alecia:
🇨🇦 Hometown: Born in Saskatoon, raised and currently living in Edmonton!
🏎️💨 Dream Ride: A classic "Eleanor" Shelby Mustang.
🇮🇹🍝🍷 Dream Vacation: Wandering through Cinque Terre, Italy, for all the pasta and w**e.
🍷🧀 Favorite Spot: Bar Bricco.
🏐⛳ Hobbies: Volleyball, golf, and keeping her 3 kids entertained!
✈️👰‍♀️ Fun Fact: She once attended 3 weddings in 3 different countries in just 7 days!

Thank you for two incredible years of leadership, drive, and vision, Alecia. We can’t wait to see what the next year brings with you heading up our growth! 🥂✨

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Regina, SK

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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