East Shineray Group

East Shineray Group Since 1997, Shineray Motors & SWM Motors have grown into a CNY 10 billion enterprise that is mainly engaged in production and sales of automobiles.

East Shineray Group Co., Ltd. is engaged in sectors such as manufacturing, financial service and intelligent travel. After years of development, Shineray Group has now formed a 4+1 integrated industry-financing development platform that involves automobiles, high-end motorcycles, agricultural machinery and universal machinery, intelligent travel + financial leasing. Its 4+1 regional layout covers

Chongqing Fuling Manufacturing Base, Chongqing High-tech Zone Manufacturing Base, Vietnam Manufacturing Base and SWM Italy Manufacturing Base + Headquarters in Chongqing Foreign Business Area. Products are exported to Europe, Southeast Asia, Latin America, South Africa and other regions.

Red Dot recognized. Global design excellence. 🏆Shineray's commercial zero-turn smart robotic mower wins the 2026 Red Dot...
29/06/2026

Red Dot recognized. Global design excellence. 🏆Shineray's commercial zero-turn smart robotic mower wins the 2026 Red Dot Design Concept Award — standing out among top entries from hundreds of countries.Innovation in design, leading the future of smart gardening.

28/06/2026

AI magic, one tap transform! 🤖🚛
Shineray T3 turns into an Autobot — tough, ready, and unstoppable.Hauls big, runs strong, works hard — the Transformer of your business fleet.

27/06/2026

Shineray Vibes the City! — Russia 2.0 🌍
The SWM G05 cruises through Moscow's streets and shadows with spacious comfort and Italian-inspired design.
It carries both the ambition to explore and the scenery along the way.
Wheels keep turning. The story continues.

Shineray To The World Season 2 — officially on the road! 🌍✨Shineray Vibes the City! — First stop. Cruising through the s...
26/06/2026

Shineray To The World Season 2 — officially on the road! 🌍✨

Shineray Vibes the City! — First stop.
Cruising through the streets, where history meets modernity, and setting out for new discoveries across this vast land.
More countries, more models, more views —Shineray To The World Journey, moving forward. Stay tuned! 🚀

23/06/2026

Peru's top sales team, on fire in China! 🔥
From Chongqing to Chengdu — visiting overseas offices, global livestreaming studios, Mandao Coffee, go-kart racing, the Fuling digital factory, and Chengdu showrooms. A packed schedule, full of excitement.
This wasn't just a deep dive — it was a journey of shared passion.

218-Day Construction Sets New Benchmark for China’s New Energy Commercial Vehicle ManufacturingBuilt in 218 Days: Automo...
22/06/2026

218-Day Construction Sets New Benchmark for China’s New Energy Commercial Vehicle Manufacturing

Built in 218 Days: Automotive Digital Smart Factory Goes Live, New New Energy Commercial MPV Launched in Chongqing Fuling
Against Chongqing’s strategy to build a world-class intelligent connected new energy vehicle industrial cluster, Fuling District is building a core pillar for local auto industrial upgrading.
On June 16, the launch event themed Practical Intelligent Manufacturing, Rise Forward was held for the brand-new automotive digital smart factory. Completed within less than 8 months from site mobilization to mass production, the RMB 5.2 billion intelligent plant with 100% automation of core processes has been officially commissioned, with the brand’s first strategic vehicle rolling off the assembly line.

I. Factory Upgrade Logic: Restructuring Full-Scale Commercial Vehicle Manufacturing Capacity
Different from traditional automakers focusing merely on capacity expansion, the newly built automotive digital smart factory targets systematic reconstruction of intelligent manufacturing capabilities for commercial vehicles.
The whole plant is delivered by China National Automotive Engineering Corporation, the state-owned contractor behind world-class Industry 4.0 auto workshops. The team delivered lightweight body workshops, intelligent component lines and complete vehicle assembly workshops with record-breaking efficiency. Equipped with DURR testing equipment and exclusive ADAS calibration rooms, the facility meets full inspection requirements for intelligent EVs. Construction kicked off on November 10, 2025, and finished vehicle trial production in just 7 months and 5 days, setting new industry benchmarks in construction speed, delivery quality and digital process management.
The factory’s core competitiveness lies in flexible multi-model production. The intelligent assembly workshop supports mixed production of 8 vehicle models, paired with AGV logistics and unmanned warehouse systems, realizing 100% automation of all key production links. Over 100 industrial robots operate collaboratively to guarantee stable body assembly yield. Premium coating technology delivers passenger-car-level glossy paint finishes, while high-precision equipment controls bolt torque within ±3% tolerance. All core parts including tires, seats and windshields are automatically recognized and fitted via machine vision, with AI visual inspection covering 100% quality monitoring links.
This facility ranks among China’s top-tier intelligent manufacturing bases for new energy commercial vehicles. The 100% automation rate of key processes stands as a solid guarantee for consistent product quality and stable mass production of all new energy commercial MPV models.
II. Huawei Industrial Digital Empowerment: A Practical Transformation Path for Auto Manufacturers
Huawei acts as a core technology partner powering the automotive digital smart factory. Drawing on years of internal digital transformation experience, Huawei adheres to the philosophy of Rooted in Manufacturing, Understand Manufacturing, Serve Manufacturing, providing integrated industrial internet, cloud computing and computing infrastructure solutions to help auto enterprises achieve cost-effective intelligent upgrading.
This cooperation represents a landmark case of Huawei’s technology downshifting to empower the real economy, creating a replicable digital transformation template for domestic manufacturers of new energy commercial vehicles.
Huawei’s industrial computing and internet technologies are embedded into the overall digital architecture of the automotive digital smart factory. Every vehicle produced here carries a verifiable, traceable digital quality archive. By restructuring full production workflows, the digital system drives cost reduction, efficiency improvement and full-link quality control for all commercial vehicle products.

III. Flagship EV Model: Pioneering Commercial Vehicle Passengerization with All-Round New Energy Commercial MPV
As the first strategic vehicle mass-produced at the automotive digital smart factory, the new model undertakes both brand upgrading and niche market expansion missions.
Built on the self-developed Xingyuan dedicated EV platform, the vehicle integrates top-tier global supply chain components, including CATL fast-charging batteries and high-performance Inovance drive motors, forming a next-generation benchmark for new energy commercial MPV.
Instead of competing in saturated passenger car segments, the product targets multi-scenario demands including urban daily commuting, urban-rural logistics and business mobility. It inherits long-term R&D experience in new energy commercial vehicles, avoids fierce competition in mainstream passenger car tracks, and pioneers the trend of commercial vehicle passengerization by combining commercial load capacity with passenger-car-level comfort to create an all-round new energy commercial MPV.

Overseas expansion plans for new energy commercial vehicles are fully underway. The model will be launched in global markets in phases, with Latin America designated as the priority region. Supported by the advantages of commercial vehicle passengerization, the all-round new energy commercial MPV can fully satisfy local demands for cargo transport and daily business commuting, further expanding the brand’s footprint in the global new energy commercial vehicle market.

Currently available for pre-order and scheduled for official launch at the end of this month, the vehicle gains reliable quality certification from the fully intelligent automotive digital smart factory, bringing trustworthy mobility solutions to business users.
This automotive digital smart factory acts as a typical sample for observing China’s industrial upgrade of new energy commercial vehicles. The intelligent transformation of China’s auto industry is no longer limited to leading passenger vehicle giants; numerous regional manufacturers focusing on segmented tracks are completing their new energy transition, marking the comprehensive popularization of commercial vehicle passengerization and the full blooming of the domestic new energy commercial vehicle sector.

22/06/2026

On June 16, Shineray's digital factory officially went into production in Fuling, Chongqing.🎊🎊🎊
In just 218 days from groundbreaking to launch, a state-of-the-art facility with a total investment of RMB 5.2 billion and 100% automation in critical processes is now fully operational.One new vehicle rolls off the line every 90 seconds.This isn't sci-fi.
This is Shineray's manufacturin

Fatherhood leads the way — steady as a mountain, firm as a grip. 👨👧👦On this Father’s Day, we salute every silent hero wh...
21/06/2026

Fatherhood leads the way — steady as a mountain, firm as a grip. 👨👧👦
On this Father’s Day, we salute every silent hero who holds the family together.May every drive be full of strength, and every road lead home.

⚽  Passion taking over the globe! ⚽Every sprint on the pitch is a full-on chase for the dream.Shineray is with you on ev...
19/06/2026

âš˝ Passion taking over the globe! âš˝
Every sprint on the pitch is a full-on chase for the dream.Shineray is with you on every ride — whether you're heading to the game or chasing your own goals, go full speed, leave no regrets.
This summer, team up with Shineray and step into the spotlight!

Address

No. 8 Shineray Road, High-Tech District
Chongqing
401329

Alerts

Be the first to know and let us send you an email when East Shineray Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to East Shineray Group:

Share