01/11/2026
When a blind customer called into our St Helens store looking for some new outfits to wear on holiday, Asda colleague Debbie immediately stepped in to help.
The customer told Debbie the sorts of things she wanted, so she took her to the George department, described various options for her and picked out a selection for the customer to choose from. The customer felt the materials, said which ones she liked the most, and chose five different outfits. Debbie said: "We had a really good chat and I spent quite some time with her making sure she was happy. She was so relieved that someone was looking after her. Helping people is just part of my job. The lady was extremely grateful and that was enough for me. Even her guide dog looked up at me as if to say thank you. I told the lady if she ever needed help in the future to just ask for me personally."
Debbie's been nominated for an Asda service superstar award, with ambient manager Linzi saying: "Debbie always gives great service, but this was going the extra mile. We are all very proud of her. She's very caring, she's like the mum of the store here!"