Imagination

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Imagination

Imagination is The Original Experience Design Agency. Imagination is a Global Experience Design Company headquartered in London, with 13 studios worldwide.

Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

30/10/2026

McLaren's Kiwi heritage meets the streets of Covent Garden.

Paying tribute to founder Bruce McLaren’s New Zealand roots, the Camo Kiwi activation brought a contemporary twist to a classic piece of McLaren history at the piazza yesterday, ahead of the brand’s anticipated announcement later this week.

29/10/2026

Emily Kahn believes the best events are built for the people who show up with their whole heart.

That conviction comes from San Diego Comic-Con. Fandoms of every kind fill one space, and the fan art, the cosplay and the joy of connecting over a shared passion are on full display. Three years after her first visit, it still reminds her why she loves live events.

She carried that energy into the Jaguar Type 00 launch events, where a concept car was craned onto a roof and the temperature and lighting had to be exactly right. It’s the project she’s proudest of. Her one wish for the industry would be for more events to reach that scale, so every niche gets an immersive experience of its own.

Emily shares what shaped her in this month’s Experiences That Made Me feature.

Read her story here: https://imagination.com/latest/experiences-that-made-me-emily-kahn/

28/10/2026

Big news from our Sydney studio: we’ve been named Corporate Event Agency of the Year at the Australian Event Awards and Symposium for the second year running!

We’re also thrilled to share that Amazon Web Services Summit Sydney 2026 took home the national award for Best Exhibition, Trade or Consumer Show, while Commonwealth Bank Tour 2025 won Best Community Event for both the New South Wales and Queensland state awards.

A heartfelt thank you to our incredible team and clients, who make it possible for us to design experiences that leave lasting impressions, influence culture and fuel growth. We’re so grateful to be recognised on the Australian stage for our innovation and hard work.

Congratulations to all our fellow nominees and winners at the Australian Event Awards!

27/10/2026

What can brands learn from Bass heads?

Electronic Dance Music (EDM) festivals build immersive worlds and design moments that bring strangers together, then step back and let attendees shape what happens next.

Lauren Smith, Strategist, explores what brands can take from the approach of festivals such as Lost Lands, and when they should let go of the script. Give people space and permission to contribute, and their ideas may take the experience somewhere you couldn’t have planned.

Read more: https://imagination.com/latest/what-brands-can-learn-from-bass-heads/

26/10/2026

We’re delighted to share that Imagination has been highly commended in two categories at this year’s C&IT Awards: UK Agency of the Year and Best New Event for the Inaugural TOURISE Global Summit.

Created with the Saudi Ministry of Tourism and Saudi Tourism Authority, TOURISE launched in Riyadh as a new global platform for the future of tourism. Over three days, it brought together more than 5,000 delegates from over 100 countries across three stages, all designed to turn conversation into action.

Being recognised across both agency and event categories reflects the calibre and consistency of the work happening across the whole team, year-round. A huge thank you to everyone whose craft and dedication made this possible, and to our clients for trusting us to bring their ambitions to life.

Congratulations to all our fellow winners!

&ITAwards

23/10/2026

What’s the difference between a heritage brand and a brand that’s just old?

This week we were back in the Imagination Labs recording the upcoming episode of our FYI podcast.

This time, we had the pleasure of welcoming Laura Sileo Pavat, Global Brand Homes Director at Pernod Ricard (tuning into the studio directly from Paris), alongside our own Lisa Riordan, Creative Director.

Hosted by Tom Gray, the conversation took a deep dive into how brands can leverage heritage to their advantage and bring their history to life through brand homes and live experiences.

Drawing on real-world examples from across the Pernod Ricard portfolio, through to iconic luxury and fashion houses, the conversation explored practical ways heritage brands can use their archive, stories, and ambassadors to drive emotional and cultural relevance both today and for centuries to come.

Stay tuned for the full conversation coming soon!

In the meantime, explore previous episodes of FYI here: https://imagination.com/fyi-for-your-imagination-podcast/
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What is FYI?

FYI is the podcast series where big ideas meet bold experiences.

Each episode brings together curious minds across the worlds of creativity, business, science, and technology to explore what happens when tech, culture, and human behaviour collide - helping brands challenge assumptions, provoke new thinking, and imagine what comes next.

22/10/2026

We’re thrilled to share that our work with Visa and Ford has been recognised at this year’s Adweek Experiential Awards!

Celebrating 125 years of heritage and Ford’s return to Formula 1 with a week-long takeover of Detroit, Ford Racing x Red Bull Racing Season Launch 2026 has been shortlisted in the Experiential Activation by an Auto Brand category.

Transforming NASA’s historic Rocket Garden into a mesmerising stage for Benson Boone and DJ P*e .Wee, our work on Visa Live at the Rocket Garden has also been acknowledged in the Best Consumer Activation category.

Good luck to all our fellow shortlisted agencies and brands!

21/10/2026

When confidence is low, why are brands still betting on being in the room?

The latest IPA Bellwether Report shows Q3 2026 marketing budgets up +14.3%, the strongest in more than two years. Within that, events are once again outperforming other channels.

Our Chairman and CEO, Patrick Reid, shared his perspective with Campaign Magazine: “At a time when geopolitical tensions are rising, economic power is shifting, and technology is rewriting the rules, bringing the right people together has never been more important. Organisations are prioritising investments that build long-term reputation, deepen stakeholder and customer engagement, and cultivate genuine brand trust.”

Read Patrick’s full comment here: https://www.campaignlive.co.uk/article/there-s-a-contradiction-budgets-are-up-yet-confidence-is-fragile-industry-reacts-to-ipa-bellwether/46s0teha59rgs2fn9cefnn1znb

16/10/2026

Striking out hunger, one pitch at a time.

To mark World Food Day, we’re reflecting on our recent work with Visa to help fight food insecurity.

As the Official Payment Services Partner of the San Francisco Giants, Visa has teamed up with the Giants and the San Francisco-Marin Food Bank every year since 2011 to deliver ’Strike Out Hunger’, an annual fundraising campaign combining community service with lasting social impact.

When the Giants recently took on the Minnesota Twins, we helped Visa bring this year's campaign to life with a bespoke visual identity, event content, and pop-up experiential elements designed to create a sense of occasion and drive donations from the ballpark to Visa’s Mission Rock HQ.

Before the game, former Giants players and World Series champions Hunter Pence and Sergio Romo visited Visa’s offices for a fireside chat with employees. Meanwhile over at Oracle Park, fans had the opportunity to tap and donate, getting exclusive merch in return.

We’re proud to have played a part in bringing this year’s fundraising campaign to life, using creativity and community as a force to help end food insecurity.

14/10/2026

A great tournament leaves more than memories.

The FIFA World Cup 2026 gave Visa and Bank of America the opportunity to create an impact that extends well beyond the final whistle. In partnership with Street Soccer USA, we transformed underused spaces across 13 cities into vibrant community soccer parks, giving young people safe places to play, learn, and connect.

Each new park was celebrated with a launch event that brought together local communities, civic leaders and partners, creating moments of pride while marking the beginning of something built to last.

We’re proud to have helped bring this vision to life and create a legacy that will continue long after the tournament’s end. Thank you to our teams and partners at Visa, Bank of America and Street Soccer USA.

Read more here: https://imagination.com/work/visa-and-bank-of-america-street-soccer-usa-park-program/

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