Firodia with the vision to provide affordable commercial transport for the masses by harnessing the best available technology and offering economical, reliable, and efficient products. Today, Force Motors is a fully vertically integrated automobile company with expertise in the design, development, and manufacture of a full range of automotive components, aggregates, vehicles, and agricultural tractors. It's 'Traveller’ and ‘Trax' vehicle ranges are market leaders in their respective segments. Force Motors is the flagship of the company group headed by Dr. Abhay Firodia, which has 9 manufacturing units across the country and a 10,000-strong workforce. Since 1997, when Daimler AG took the decision to manufacture Mercedes cars in India, every engine fitted there has been produced at Force Motors. To date, it has supplied over 152,000 engines to Mercedes-Benz India and has a state-of-the-art dedicated facility in Chakan, Pune. In 2015, BMW assigned Force Motors to produce and test the engines for all cars and SUVs to be made in India. A state-of-the-art factory has been built to the exacting standards of BMW by Force Motors in Chennai, close to their factory. To date, Force Motors has supplied over 70,000 engines to BMW.
