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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm Saturday 8am - 5pm

Deluxe RV Group

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Welcome to Deluxe RV Group. We are a third generation family business selling Motorhomes & RV's The Smith Family purchased DeLuxe in 1972.

Company History
DeLuxe is a name which dates back to the 1920's when Reo DeLuxe Motors was formed to operate the Blenheim to Picton and local suburban bus services in Blenheim. Brad and Phyl Smith moved the family from Woodend for new beginnings. The company took small steps through the 70's growing its school bus fleet as the wider Marlborough population grew with the birth of the Marlborough W**e Industry. It was through the early 80's when Greg and Gary joined the business that the company started to fledge into the tourism business. Gaining a major contract with tour operator "Kirra Tours" in 1984 meant several new coaches were built and a small change of direction took place. In 1989 DeLuxe had the opportunity to forge ahead in a business partnership to purchase Kirra Tours - based in Adelaide Australia. It was in 1991 when the Smith Family purchased the Blenheim Country Lodge Hotel. At the time it was Marlborough's leading Tourism and Corporate Hotel however it was in desperate need of capital investment and lots of love. The business soon turned around and refurbishments took place over several years. Through the 90's between DeLuxe Travel Line and the Blenheim Country Lodge Hotel we employed over 90 staff in Blenheim alone. The hotel was sold to Scenic Circle in 2002 and the Smith Family were ready for new challenges. It was 2003 and we were ready to try something new and exciting. The DeLuxe Property Division was born with the purchase of land in Bary Street which was to become our first development "Covent Gardens". Also, in 2003 the Smith Family purchased the half-finished Marlborough Ridge development which had been stagnant for several years. Today after many years of investment and hard work both Covent Gardens and Marlborough Ridge give testament to top quality residential areas all Marlburians can be proud of.

2004 saw another major change in direction. DeLuxe Travel Line our bus and coach operating business was sold to Ritchie's Transport Holdings. We had gone from 95 employees down to 5 in a matter of 1 year. Gary had forged ahead with a new venture where we were importing motor vehicles from Japan and specialising in Buses and Coaches. It was soon after the sale to Ritchie's that the land was purchased for the Nottinghill Subdivision.

2009 saw us exit Kirra Tours and exit the tourism and hospitality industry. Further land was purchased for future developments. It was around this time that the Government changed emissions regulations and it became difficult to import buses and coaches. For this reason, our Blenheim Sales Yard took on quite a different look and feel as we experimented with the importation of cars, light commercials, and trucks. We soon discovered that this was not where our passion was, and we started to get more into recreation vehicles such as Motorhomes and Caravans. In 2020 the business was officially separated into Deluxe RV Group and Deluxe Property Group. Today we are Agents for Pilote, Le Voyageur and Joa Camp motorhomes. We also sell new and ex rental Kea Motorhomes. This is where our passion lies as we help people transform people’s lives from their hectic working schedule with very little leisure time to exploring New Zealand and wondering why it took so long to find the time.

04/11/2026

YOUR ATLAS CARAVAN, YOUR WAY!

Want to own a Atlas Caravan? We can make it happen!

At Deluxe RV Group, we’re taking pre orders, so you can order your new Atlas Caravan to your own specifications and get it just the way you want it!

Or, if you’re anything like me and don’t like waiting around because you’re a “I want it now” kind of person we also have stock available and ready to go on our sales yard!

Whether you’re planning your next big adventure or getting ready for those weekend escapes, let’s get you sorted.

Pop in and see us here at Deluxe RV Group, 45 Main Street, Blenheim and have a chat with the team about building your perfect caravan.

https://stock.deluxegroup.co.nz/?body_type=Caravan

03/11/2026

A LITTLE TRAVEL TIP FROM THE DELUXE RV TEAM!

There’s nothing better than hitting the road, finding a beautiful spot and settling in for a few days of adventure. But before you head off, there’s one little thing worth checking… THE WEATHER!

New Zealand weather can change quicker than you can say “who packed the raincoat?” So, before you set off, make sure you check the forecast and pack for whatever Mother Nature might throw your way.

Our top tip.... If it’s windy, keep that awning tucked away!

A gust of wind can turn your lovely outdoor setup into an expensive headache in seconds. Even a light breeze can pick up, so if the conditions look questionable, it’s always better to play it safe and wind it in.

A few little reminders before you hit the road:

Check the weather forecast for your destination.
Be prepared for rain, wind and cooler temperatures.
Secure your outdoor gear before leaving your campsite.
Keep an eye on changing conditions while you’re away.
When in doubt, pack the awning away and enjoy a cuppa inside!

A little preparation goes a long way towards keeping your holiday fun, safe and stress free.

Happy travels from all of us at Deluxe RV Group!

Remember, folks… it’s better to miss out on sitting under the awning than chasing it down the campsite!

02/11/2026

THE COUNTDOWN IS ON! JUST A FEW MORE SLEEPS!

Saturday 7th November is fast approaching, and we’ve got plenty happening here at Deluxe RV Group!

We’ve got $1,000 worth of MTA Fuel Vouchers up for grabs, so make sure you pop in and see us between 9am and 4pm at 45 Main Street, Blenheim.

We’ll also be taking a selection of our motorhomes and caravans along to the A & P Showgrounds, so there’ll be plenty to check out around town!

Thinking about your next adventure? Curious about upgrading your motorhome or caravan? Or just keen to see what’s new? Come and have a chat with the team. We’ve got lots on offer and would love to see you.

So, mark the date, spread the word and get Saturday in the diary. It’s shaping up to be a great day, and we don’t want you to miss out!

01/11/2026

$1,000 IN MTA FUEL VOUCHERS? YES PLEASE!

Who wouldn’t love a little help at the pump? We’re giving away $1,000 worth of MTA Fuel Vouchers at Deluxe RV Group, and we’d love to see you this Saturday!

We’ll be open from 9am to 4pm on Saturday 7th November, right here at 45 Main Street, Blenheim.

There’s plenty happening, with our team also heading to the A & P Showgrounds to showcase a selection of motorhomes and caravans. So whether you’re planning your next getaway, looking to upgrade your current setup, or simply keen for a nosy around, there’s something for you!

Not quite sure what you’re looking for yet? No worries! Come in, have a chat with the team, ask a few questions and see what options might suit you. There’s no better place to start than having a good look around.

30/10/2026

WHO DOESN’T LOVE A BARGAIN? ESPECIALLY ONE THIS BIG!

We’ve got a little problem at Deluxe RV Group… our new demo motorhomes are on the way, and we need to make some room! Lucky for you, that means we’re passing on some seriously good deals.

We’re talking selected Pilote motorhomes with $10,000 OFF the retail price PLUS $10,000 worth of accessories of your choice!

That’s right. You could save $10,000 and kit out your new motorhome with another $10,000 worth of extras. Not a bad way to start your next adventure, is it?

Fancy adding solar panels for those off grid getaways? A lithium battery? An inverter? Maybe a bike rack, Smart TV or an awning? You get to choose from a range of accessories to make your motorhome work for you.

Now, we’d love to tell you this offer will hang around forever, but that would be a load of rubbish!

These are one off demo deals, stock is limited, and once they’re gone, they’re gone. No magic wand, no secret stash out the back, just a great opportunity to get into a Pilote motorhome with some impressive extras thrown in.

So if you’ve been waiting for the right time to make your move, this might just be your sign!

Get in touch with us at Deluxe RV Group, pop in for a look, and let’s have a chat about what’s available.

Call 03 578 3310 or visit us at 45 Main Street, Blenheim.

Your dream motorhome, $10,000 off, and another $10,000 in accessories. What are you waiting for?

29/10/2026

https://stock.deluxegroup.co.nz/details/3888403/2021-fiat-ducato-used

https://data.autoplay.co.nz/form.aspx?type=629&id=3888403

Address

45 Main Street
Blenheim
7201

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm
Saturday	8am - 5pm

Telephone

+6435783310

Website

https://www.deluxegroup.co.nz/

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