Rugged Valley

Rugged Valley Rugged Valley is a New Zealand owned and operated company. We empower people to get out there and do it.
(1)

We manufacture heavy duty canvas seat covers for hard working Kiwis, so they can work hard and play hard.

WHAT YOU SAID | We love when we have repeat customers. 🤝 Love this review, thanks, Matt! Glad the team has been able to ...
01/07/2026

WHAT YOU SAID | We love when we have repeat customers. 🤝 Love this review, thanks, Matt! Glad the team has been able to help you out time and time again.

29/06/2026

MEET THE LEGEND | This is Kaelib, firefighter and avid hunter. He thrashes his RV every day, and the covers have never budged. Cheers for sharing the setup, Kaelib!

DOGS OF RV | The look of a girl who knows she's allowed to sit in the front seat. Some may call this a passenger princes...
26/06/2026

DOGS OF RV | The look of a girl who knows she's allowed to sit in the front seat. Some may call this a passenger princess.

NOT JUST UTES | We know Kiwis get up to all types of adventures. Which is why our covers are truly built for anything. A...
24/06/2026

NOT JUST UTES | We know Kiwis get up to all types of adventures. Which is why our covers are truly built for anything. And anyone.

BUILT TO BE USED | Whether it's a tidy weekend wagon or a ute that's worked hard for every kilometre, we've got covers t...
22/06/2026

BUILT TO BE USED | Whether it's a tidy weekend wagon or a ute that's worked hard for every kilometre, we've got covers to suit.

No baggy universal-fit nonsense. Just custom-fit protection that stays put and keeps your seats looking good.

Custom-fit. Hard-wearing. Made to last. No universal shortcuts.

WET DOG TEST | Wet dogs. Muddy boots. Or muddy dogs and wet boots. Our covers shrug it all off. That's why we call them ...
19/06/2026

WET DOG TEST | Wet dogs. Muddy boots. Or muddy dogs and wet boots. Our covers shrug it all off. That's why we call them life-proof.

WHAT YOU SAID | What a write-up. Cheers, Hayes! Swipe to see proof in the picture.
17/06/2026

WHAT YOU SAID | What a write-up. Cheers, Hayes! Swipe to see proof in the picture.

15/06/2026

Nothing beats hearing that winning Rugged Valley covers is the second best day of your life. 😎🤝

10/06/2026

Who's already checked out the RV site? J35 if you're late to the Fielday party. 😎

DOGS OF RV | It's tiring work being top dog. 👅
10/06/2026

DOGS OF RV | It's tiring work being top dog. 👅

Address

4 Edwin Feist Place
Masterton
5810

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Rugged Valley posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Rugged Valley:

Shortcuts

Featured

Share