GSM

10/23/2026

Interested in an extra $500k of revenue this holiday season? Heres how:

When service goes right (car ready when you said, no surprise on the bill, the advisor remembers their kid’s name), customers don’t call to say thanks. No review, no pat on the back. That’s just what they expect from you.

And when it goes wrong once? Cue the one-star review and the quick l**e down the street.

Loyalty in the service drive gets earned one RO at a time, and most of the time nobody notices. The holidays are the one moment of the year when it feels normal to say thank you out loud.

So we send a card for you. A real one, from your store, to the people in your DMS. Your regulars get thanked for being regulars. The ones you haven’t seen since spring get a note that says the door’s still open, plus coupons that fit their car and stay good for 60 days.

And because it’s built on your DMS, nobody has to guess what it did. Audience IQ matches every RO back to the card. No “we think it helped.” Just the ROs.

Across participating dealers, our holiday cards have generated over 1,410 ROs, 45 vehicle sales and $110:$1 ROI per mail piece.

USPS wants holiday cards in the mail by Dec 17, and print takes time, so now’s when to lock it in. Contact us today to get started.

10/19/2026

124,000 Genesis and Mercedes owners are getting recall letters between Nov 27 and Dec 6. Every one of them is going to call a dealer. We want it to be you.

Here’s how we make that happen:

1. Get your free count. Send us your store name and we’ll show you how many recalled vehicles are in your market, including owners who’ve never been through your doors.

2. Pick your package. We’ll match the plan to your count and your bays.

3. We go live before the letters do. We reach owners by text, email, phone and mail, and book them straight onto your schedule. You don’t add staff, and you don’t chase anybody.

And this isn’t just warranty work. The average recall visit brings in $517, and 2 out of 3 of those customers spend more once they’re in the drive.

The letters are already on the calendar. Let’s make sure your schedule is too.

Get your free count: https://www.gsmarketing.com/

10/15/2026

Deep year-end discounts teach owners to wait for the next deal, and OEMs score service on a rolling 12 months. The stores that win Q4 reach the right owner at the right moment with a real reason to book.

That’s exactly what ATOM does. It reaches each owner by email, text, mail and social when their car is due, and your lanes fill with work your techs want:

📈 31% more repair orders
🔧 59% lift in service conversion
💰 $282 back for every $1 in ad spend
🏆 Northern Mercedes: $509K and a 64:1 ROI

Your open recalls are service visits waiting to happen. Atom Recalls turns them into booked appointments, and we’ll start you with a free Open Recall Count for your market.

61% of owners now keep their cars five years or longer, and each one is worth $12K+ in service. Let’s get them into your bays before the year closes.

Claim your free Open Recall Count: https://www.gsmarketing.com/

10/14/2026

That owner who hasn’t been back since last spring didn’t find a better shop. They just stopped hearing from you.

Atom finds them, gives them a real reason to book, and runs the follow-up so your advisors stay on the drive, not the phone.

Swipe to see five dealers who stopped letting good customers go quiet. 👉
Book a 15-minute walkthrough today: https://www.gsmarketing.com/

10/13/2026

Give more owners a reason to choose your service department.

An owner misses a service visit. Another buys from you but never comes back for maintenance. Someone nearby needs a repair and has never considered your dealership.

Those are different service opportunities. GSM builds the outreach around each one.

We use owner and service history to identify who’s due and who has drifted away. We create relevant offers, send the reminders, and give owners who haven’t serviced with you a reason to choose your service department.

For a Virginia Audi dealer, conquest outreach brought in first-time service customers. For a Tennessee Honda dealer, targeted messages brought inactive customers back. For an Ohio Toyota dealer, offers aimed at higher-mileage vehicles produced a higher average repair-order value than its inactive-customer campaign.

Now is the time to reach those owners with a reason to book service before holiday travel.

Claire brings experience working with Toyota and Lexus service directors. Her standard is clear:

“You see who we're reaching, why, and what came back in repair orders. That's it.”
— Claire, Sales Development Manager

Let’s find the service business your store is missing this Q4: https://www.gsmarketing.com/

10/08/2026

750+ repair orders. $209,550 in revenue. 60 days.

That's what our average atom dealer brings in, and Q4 is the perfect time to put it to work.

85% of dealers named parts and service as the top driver of their business this year, and the average dealer did about $9.23 million in fixed ops last year. The growth is in your service lane, and the owners are already in your database.

We reach every one of them with a message built for their vehicle and how they drive it. Email leads, direct mail backs it up, and we stay in front of them on social and the sites they visit most. You see every matched RO on a live dashboard.

Let's fill your bays before year end 👇
gsmarketing.com

10/05/2026

Our ATOM dealers are writing 31% more repair orders.

We reach every owner right when they need you, from the 8-month check-in to the 15-month welcome back, by mail, email, text and streaming video.

Each of those owners can be worth up to $12K in service. We help you keep that relationship for the life of the vehicle.

Recalls are running high this year, with 300+ on the books by midyear. Every open recall is a visit we can help you book.

See how we bring owners back 👇
gsmarketing.com

10/01/2026

Dealer service revenue hit a record while share of visits slipped from 33% to 29%, so the next win is every customer you bring back.

Recent Fixed Ops Study:

• 80% of new-car buyers plan to service where they bought, but only about 25% leave with that first appointment booked

• Every customer who drifts to a general repair shop walks out with $12,000+ in lifetime service

That's not a market problem. That's a follow-up problem.

Fixed ops is all we do. Here's what it looks like when it's done right:

🔧 Burnsville Toyota: repair order revenue up 38.87% year over year, a 46:1 ROI, and a 21-spot jump in Toyota's loyalty ranking in 4 months

🔧 One Nissan store: $1.13M in service revenue in 3 months on atom Service Retention

🔧 atom Lifecycle Sales: $47.65 back for every $1 across a 180-day, four-dealer pilot, turning service customers into their next car sale

And it doesn't stop in the service lane. Customers who keep coming back for service are 30x more likely to buy their next car from you.

New quarter, new odds. Bet on the team that's already winning: gsmarketing.com

09/28/2026

Your service customers are your next car buyers. Most dealers just never ask them.

atom by GSM uses your own customer data to send the right offer at the right moment: a welcome after the sale, a heads-up before the warranty runs out, a trade-in offer when it's time for a new car. Every piece goes out by email and direct mail automatically, with no extra work for your team.

In a 180-day pilot across four dealerships, each store averaged:

• $68,529 in vehicle sales revenue
• $407 per service visit
• $47.65 back for every $1 spent, every month

A Nissan dealership using atom Service Retention generated $1,131,504 in revenue in three months, with a $349 average repair order.

Bring more owners back and fill the work your lanes need. See how atom works 👇

GSM is an automotive marketing company specializing in omnichannel marketing solutions to increase customer retention and acquisition.

09/24/2026

Want more customers booking service with you instead of the shop down the street? atom by GSM gives each one a reason to come back.

For a Massachusetts Lexus dealer, atom grouped owners by time since their last repair order. Each group got its own direct mail offer, timed to when they were due.

The dealer generated nearly $7 million in service revenue in one year, with a $616 average repair order. The campaigns averaged a 13% response rate.
Bring more owners back and fill the work your lanes need.

See how atom works: https://www.gsmarketing.com/