Your destination for new Hondas and a full selection of pre-owned vehicles, exceptional service, and an automotive experience defined by excellence every mile. Lundgren Honda of Auburn is a family owned and operated Honda dealership celebrating over 50 years of business in the Worcester County area. Our 58,000 sq ft state-of-the-art facility offers unrivaled customer amenities including an automat
ed car wash, two express oil change pit lanes, a full service café and a clean and comfortable child’s play area fully stocked with games and toys, just to name a few! All of this, combined with our Lundgren Advantages, promises to provide our customers with a sales and service experience unmatched in Central Massachusetts! Lundgren Honda of Auburn – Experience it!
1964 - Richard Lundgren establishes Honda Sales & Service, a Honda motorcycle dealership, on Rte 9 in Shrewsbury, Massachusetts.
1965 - relocates to 1275 Grafton Street in Worcester, Massachusetts.
1973 - Adds Honda Automobiles and relocates to 747 Main Street in Worcester, Massachusetts and changes name to Richard's Honda
1979 - purchases 731 Mains Street Worcester, Massachusetts and relocates Honda Automobile operations under the name Lundgren Honda.*
1986 - builds new facility at 141 Washington Street(Rte 20) Auburn, Massachusetts for motorcycle operations - adds Honda power products and Yamaha motorcycles to line up - renames motorcycle franchise Worcester County Honda Yamaha.
1987 - Richard is joined full time by his son, Barry Lundgren
1992 - Lundgren Honda automobiles sales and service relocates to 525 Washington Street (Rte 20) Auburn, Massachusetts as Lundgren Honda of Auburn
Patrick Lundgren joins the family business full time
1994 - Lundgren family sells Worcester County Honda Yamaha to focus exclusively on the Honda automobile operations.
1997 - Lundgren family introduces the One Price philosophy and Lundgren Advantages to Worcester County
1999 - Richard Lundgren officially retires selling the operations to his sons, Barry and Patrick
2010 - Lundgren Honda of Greenfield joins the family!
2012 - The Lundgren family proudly opens Worcester County's premier Honda Sales and Service facility at 163 Washington Street, Auburn, Massachusetts.
2014 - The Lundgren family celebrates 50 years representing Honda products in Worcester County and 40 years selling Honda automobiles!
2016 - Lundgren Honda of Greenfield expands our Facility to better handle the needs of our customers.
2017 - The Lundgren family proudly introduces Lundgren Insurance & Financial Services offering competitive home, auto and financial products to their customers, located at 163 Washington Street, Auburn, Massachusetts.
2019 - Lundgren family purchase's Brown Motors, Inc in Greenfield Mass and opens Lundgren Chrysler Jeep Dodge Ram located at 399 Federal Street, Greenfield, Massachusetts.
2020 - The Lundgren family introduces Worcester County's premier, state-of-the-art, full service collision/restoration facility servicing all makes and models at 117 Washington Street, Auburn, Massachusetts.
2020 - The Lundgren family opens High Octane Classics specializing in the sales, consignment, restoration and modification of American muscle cars and trucks as well as vintage European highline vehicles, located at 141-143 Washington Street, Auburn, Massachusetts.
