Dealer Synergy

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Dealer Synergy Automotive Industry's #1 Award-winning Training, Consulting, and Accountability Firm! We have been building Internet Departments and BDCs for over two decades!

Dealer Synergy is an Award-Winning Training, Consulting, and Accountability Firm. Dealer Synergy builds the most profitable Internet Sales and Business Development departments in the United States. This experience has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. Through research and development, trial, and evolution, we have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level! We’ve earned that recognition for our astounding results, grossing our dealers over $1 billion in additional revenue! We are honored to share that our clients have experienced national-level success and have graced the covers of more than 26 automotive magazines, not to mention countless digital recognition.

FINAL CALL: WE’RE LIVE TODAY! Save your seat now!Your dealership may already be using AI, but is it actually being fuele...
10/21/2026

FINAL CALL: WE’RE LIVE TODAY! Save your seat now!

Your dealership may already be using AI, but is it actually being fueled with the right information?

Join Sean V. Bradley for a FREE live webinar: http://tinyurl.com/GetBetterAtAI

Fuel Your AI: The Dealership Knowledge Base That Makes the Difference

📅 TODAY, October 21st
⏰ 2:00 PM EST

We’re breaking down how dealerships can build a stronger knowledge base, create more accurate AI-powered customer conversations, and better align AI with their CRM, processes, brand, and follow-up strategy.

You’ll learn:
• What your AI actually needs to know about your dealership
• Why generic AI can create inconsistent customer experiences
• How to align AI with your real sales and communication processes
• Practical strategies you can put into action immediately

Whether you run one rooftop or an entire dealer group, the dealerships that train and fuel their AI correctly will have the advantage!

🔥 We go LIVE today. Save your seat before registration closes!

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🎙️ NEW EPISODE! “Why Customers Don’t Trust Car Salespeople: The Habits Killing Deals & How to Fix Them”What if the custo...
10/20/2026

🎙️ NEW EPISODE! “Why Customers Don’t Trust Car Salespeople: The Habits Killing Deals & How to Fix Them”

What if the customer already decided they don’t trust you before you even said hello?
👇What’s the #1 thing car salespeople do that makes customers lose trust?

(Comment your guess below!)

🎥 WATCH THE LIVE EPISODE: https://www.youtube.com/watch?v=zdFlXMYWPFc

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams break down why that distrust still exists in 2026, what behaviors keep the stereotype alive, and what the best salespeople do differently.

Are your habits building trust… or quietly killing deals?

🎧 LISTEN TO THE FULL EPISODE: https://millionairecarsalesmanpodcast.libsyn.com/ep-1215-why-customers-dont-trust-car-salespeople-the-habits-killing-deals-how-to-fix-them

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What if customers don’t trust you before you even say hello?In th...

🚨 DEALERS: IS YOUR AI ACTUALLY SET UP TO HELP YOU SELL MORE CARS? 🚨AI is only as good as the knowledge you give it.📅 Wed...
10/19/2026

🚨 DEALERS: IS YOUR AI ACTUALLY SET UP TO HELP YOU SELL MORE CARS? 🚨

AI is only as good as the knowledge you give it.

📅 Wednesday, October 21, 2026
⏰ 2:00 PM EDT
💻 Live Webinar
🎟️ FREE to Register

If your dealership is using AI for lead handling, CRM workflows, follow-up, or customer communication, but the system is not trained with the right store-specific knowledge, you could be leaving opportunities on the table.

Join Sean V. Bradley from Dealer Synergy and Jordan Parker from Podium for their FREE live webinar 'Fuel Your AI: Knowledge That Makes the Difference': https://zurl.co/3Nxu3

You’ll learn how to better align your AI with your dealership’s processes, CRM workflows, and follow-up strategy so your technology actually supports your team instead of creating more noise.

👉 Register FREE and save your spot today!

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What if living in a town of only 4,000 people had absolutely nothing to do with the size of your sales opportunity?In th...
10/14/2026

What if living in a town of only 4,000 people had absolutely nothing to do with the size of your sales opportunity?

In this episode of the Millionaire Car Salesman Podcast, L.A. Williams sits down with Jonathan Gilbert, better known as “Spittin Bars Sellin Cars,” to break down how he grew a massive social media network of 50K followers and built a market far beyond his small-town location.

🎥 WATCH LIVE: https://zurl.co/C9aYK

"If people are on social media watching this, they're not looking for a truck to buy. They're looking for a person to buy the truck from." — Jonathan Gilbert

In this episode, you’ll learn how Jonathan uses:
📱 Social media to expand beyond his local market
🎥 Video to stay visible and memorable
🔥 Consistency instead of chasing one viral post
🤝 Personal branding to build trust before the customer is ready to buy
📈 Content to create more self-generated opportunities
🌎 A bigger mindset around what your “market” can actually be

"Everybody has a phone in their hand... The market is whatever you want it to be." — Jonathan Gilbert

🎧 LISTEN TO THE EPISODE: https://zurl.co/vZ7tA

If you’re a salesperson who wants to stop depending entirely on dealership traffic, build a recognizable personal brand, and create more opportunities for yourself, this episode is for you.

Because your town might be small... Your audience does not have to be. 🚀

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What if you could make car buyers know you, like you, trust you, an...

🤔  Is Your Dealership’s AI Actually Set Up to WIN? 💻 AI is moving fast, but here’s the problem: if your AI is working wi...
10/13/2026

🤔 Is Your Dealership’s AI Actually Set Up to WIN? 💻

AI is moving fast, but here’s the problem: if your AI is working with the wrong knowledge, weak processes, or incomplete context, it can only take you so far.

That’s why we’re hosting a FREE live webinar with Sean Bradley, Millionaire Car Salesman, and the Podium team in 'Fuel Your AI: Knowledge that Makes a Difference'

Learn what dealers need to do now to make sure their AI is set up properly, working smarter, and actually helping the dealership move forward.

👉 Register FREE and save your spot!
https://events.zoom.us/ev/AjbGRbc_ogpcydG3Ay8gkmSSvxflOJcBzyUMthHas52eULVzDqm_~AnvVuhT_COliP6RKRV87DG_5Y9t_Yno9gBU8PYi1ZrwGJeIRTYVkDSNu9gl4VdrLDNWYrsYihV3fudo0e4-Xd0BODA
You’ll learn why AI setup is critical to long-term success and how dealers can better prepare their teams, systems, and information so AI can actually work for the business instead of becoming just another shiny tool.

📅 Wednesday, October 21st
🕛 12:00 PM MT
💻 Live Webinar
🎟️ FREE Registration

If your dealership is using AI, considering AI, or trying to figure out how to get more value from it, this is one you’ll want to attend!

🎙️ NEW EPISODE: Innovate or Become Extinct: The AI Technology Every Car Dealer Needs in 2026AI is no longer something de...
10/06/2026

🎙️ NEW EPISODE: Innovate or Become Extinct: The AI Technology Every Car Dealer Needs in 2026

AI is no longer something dealerships can afford to “figure out later.”

🎥 WATCH THE LIVE VIDEO: https://zurl.co/TH5fn

In the latest episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams III break down how artificial intelligence is already changing the way dealerships handle leads, train teams, manage CRMs, analyze calls, and improve productivity.
This episode goes beyond the hype and focuses on where AI can actually create an advantage inside the dealership.

From after-hours lead nurturing and call analytics to CRM optimization, training support, and knowledge management, Sean and L.A. explore how dealers can start using AI to work smarter, respond faster, and uncover opportunities that are currently being missed.

🎧 LISTEN TO THE FULL EPISODE: https://zurl.co/jbD1I

They also share insight into Dealer Synergy’s international expansion and why automotive strategies have to be adapted to different markets rather than copied and pasted.
If you’re a Dealer Principal, GM, GSM, BDC leader, Internet Director, or automotive professional trying to understand where AI fits into your dealership right now, this is an episode you need to hear. 🤖🚘

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Artificial intelligence is changing the automotive industry, but si...

🎙️ NEW EPISODE! Using Storytelling, Content & Culture to Sell More Cars and Build Stronger DealershipsYour dealership al...
09/30/2026

🎙️ NEW EPISODE! Using Storytelling, Content & Culture to Sell More Cars and Build Stronger Dealerships

Your dealership already has stories worth telling. The problem? Most stores are still posting the same inventory walkarounds, generic specials, and forgettable content everyone else is posting!

🎥 WATCH THE LIVE VIDEO: https://youtu.be/s6glln1kQu0

In the latest episode of the Millionaire Car Salesman Podcast, LA Williams is joined by Russell Dreher and Ted Striegnitz from Barky's Auto to break down how hilarious storytelling can be your most powerful tool for sales, training, recruiting, and customer engagement!

🎧 LISTEN TO THE FULL EPISODE: https://millionairecarsalesmanpodcast.libsyn.com/ep-1212-using-storytelling-content-culture-to-sell-more-cars-and-build-stronger-dealerships

Inside this episode, they dive into:
🎯 How to create content that connects instead of just promotes
📲 Why different stages of the funnel require different content
🧠 How storytelling can make training more memorable
🤝 How personal stories can build trust with customers
🎥 Why relatable content can outperform another generic vehicle video
👥 How dealerships can use culture-driven content for recruiting and retention

If your dealership is posting consistently but still struggling to capture attention, generate engagement, or turn content into real opportunities, this episode will give you a completely different way to look at your content strategy.

Because the best content may already be happening inside your dealership every single day. You just have to know how to tell the story.

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What if your dealership already had everything it needed to create ...

What does it really take to go from selling your first car at 19 years old to leading an entire dealership as General Ma...
09/22/2026

What does it really take to go from selling your first car at 19 years old to leading an entire dealership as General Manager?

🎥 WATCH THE LIVE VIDEO: https://youtu.be/f5LphIUFuE4

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with John Landosca, the new General Manager of Patriot Chevrolet in Warminster, Pennsylvania, to talk about the journey from salesperson to dealership leader.

They dive into what great leadership looks like inside a dealership, why culture and respect matter, how continuous training impacts performance, and what it takes to keep growing in an automotive industry that never stops changing.

You’ll also hear John’s perspective on mentorship, customer expectations, technology, AI, and the habits that help build stronger teams and stronger dealerships.

🎧 LISTEN TO THE FULL EPISODE: https://millionairecarsalesmanpodcast.libsyn.com/ep-1211-what-it-really-takes-to-run-a-successful-dealership-journey-of-a-19-year-old-salesman-to-general-manager

If you’re a salesperson looking to move into management, a manager working toward the GM seat, or a dealership leader focused on developing your people, this is an episode you’ll want to hear. 🚘🔥

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What does it really take to go from selling your first car at 19 ye...

🎙️NEW Podcast Episode JUST DROPPED!🔥What if your dealership’s biggest problem isn’t getting more leads… What if it’s wha...
09/15/2026

🎙️NEW Podcast Episode JUST DROPPED!🔥

What if your dealership’s biggest problem isn’t getting more leads… What if it’s what happens AFTER the lead comes in? 👀

🎥 WATCH THE LIVE VIDEO: https://youtu.be/nH7c1-CcBrY

In the latest episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams are joined by Brandon Anderson to break down the world of Outsource BDC, Internet Sales, recruiting, staffing, and dealership efficiency.

This episode dives into:
🔥 Why dealerships need to stop treating hiring like an emergency
🏈 What automotive can learn from professional sports recruiting
📲 When an Outsource BDC actually makes sense

The biggest takeaway? Winning dealerships don’t just “fill positions.”

If you’re a Dealer Principal, GM, GSM, Internet Director, BDC Manager, or anyone responsible for dealership growth, this is an episode you need to hear. 🎧🔥

🎧 LISTEN TO THE FULL EPISODE: https://millionairecarsalesmanpodcast.libsyn.com/ep-1210-everything-you-need-to-know-about-automotive-outsource-bdc-internet-sales

What do you think is harder for dealerships right now: finding the right people or keeping the right people? Drop your answer below 👇

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What does it take to build an automotive BDC that performs like a c...

Today, we remember the lives lost on September 11, 2001, honor the heroes who ran toward danger, and stand with the fami...
09/11/2026

Today, we remember the lives lost on September 11, 2001, honor the heroes who ran toward danger, and stand with the families and communities forever changed by that day.

At Dealer Synergy and Bradley On Demand, we pause to reflect on the courage, sacrifice, unity, and resilience that continue to define the American spirit.

We will never forget. 🇺🇸

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Address

131 W Merchant Street
Audubon, NJ
08106

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 8:30am - 5pm

Telephone

+18565462440

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