Subaru of America, Inc.

Subaru of America, Inc. Welcome to the official Subaru of America page. Learn about the latest information on Subaru vehicles and the Subaru Love Promise.

This space is not intended for receiving or resolving concerns/questions regarding your Subaru. Please visit http://www.subaru.com/customer-support.html or contact our Customer Retailer Services team at 1-800-SUBARU3.

06/27/2026

California, it's almost time! Subiefest is bringing California's Largest Subaru Enthusiast Festival back to Santa Anita Park on Saturday, July 25. Grab your tickets now ➡️subiefest.com/california/tickets/subaru

06/26/2026

Our partnership with Blood Cancer United helps us deliver warm blankets, care kits, and encouraging messages of hope written by Subaru retailers and customers in our stores to provide comfort during treatment. Explore more at subaru.com/care.

Level up your camp meals at an REI X Subaru Camp Cookout event near you. Join us for tasty food, live demos, and more. P...
06/23/2026

Level up your camp meals at an REI X Subaru Camp Cookout event near you. Join us for tasty food, live demos, and more. Plus, explore adventure-ready Subaru vehicles.

The first 200 visitors at each event will receive a special gift. RSVP here to let us know you're coming: https://www.subaru.com/rei

06/22/2026

As part of our Subaru Loves to Care Initiative, Isaiah Garza got to spend some time with Aiden, Subaru's 2026 Honored Hero. Together they wrote messages of hope for cancer patients - reminders that they are loved, supported, and never alone.

For over 10 years, Subaru and Blood Cancer United have partnered through the Subaru Loves to Care Initiative, and every June, Subaru and its retailers work with local hospitals and cancer treatment centers to deliver warm blankets, patient care kits, and encouraging messages of hope to individuals living with cancer.

Learn more about Subaru Loves to Care at subaru.com/care.

06/21/2026

A blanket. A message of hope. A reminder that people care. Thank you to Casey Cattie for sharing her story and helping us along with Blood Cancer United support individuals living with cancer as part of our Subaru Loves to Care Initiative.

Learn more about Subaru Loves to Care at subaru.com/care.

06/21/2026

Tag your dad to see if you're right.

06/20/2026

For over 10 years, we’ve partnered with Blood Cancer United to provide hope, compassion, education, and support to community members living with a cancer diagnosis. Drop a 💙 in honor of someone you love who's been impacted by cancer.

Every Subie needs a sidekick... or two. 🐾📸:
06/19/2026

Every Subie needs a sidekick... or two. 🐾

📸:

June's Gear of the Month is the Gymkhana 25 Team Long Sleeve Tee, made for fans who live for the smoke, the sideways, an...
06/18/2026

June's Gear of the Month is the Gymkhana 25 Team Long Sleeve Tee, made for fans who live for the smoke, the sideways, and the speed. Use code SUBARUGOM26FB for 20% off all of June. Shop it from the Subaru Gear Store here ➡️ bit.ly/4eQZmS3

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