ASM Auto Upholstery

ASM Auto Upholstery We are the premier upholstery shop owned and operated by Sue Martin as seen on Discovery's Fast n Lou She and her friend reupholstered it in her garage.
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Sue was born in Taiwan to a family of farmers where she learned her hard work ethics. Sue moved to the United States in 1984 with her husband and children. In 1990 she got started in the upholstery business with her husband’s 1968 Grand Torino. From there, she had a business opportunity to purchase an existing upholstery company, going bankrupt, in a 1000 square feet garage in Dallas, Texas. She p

urchased it for $4,500 and ASM Auto Upholstery was born. For years she worked day in and day out, sometimes working 24 hours a day, for 3 to 4 days in a row. Practically living at the shop, sleeping in shifts, 100 percent committed to making deadlines, in an attempt to gain the reputation of dependability and quality. After a few years of work, having gained many loyal customers, ASM grew by renting an additional 1000 square feet of the adjoining slip next door. Eventually she expanded by moving across the street and leased 2000 square feet of a building, with a parking lot.

3 years later she purchased the entire complex, 8800 square feet, which is where ASM remains today. Having gained the reputation for top quality work and unfailing customer service, at the most competitive pricing, ASM is the premier upholstery company in the D/FW Metroplex. With our restoration experience, having boosted us to the top tier of upholsterers, we are now getting restoration shipments from across the country. Sue is an example of the true American dream.

When you’re working on a Rolls-Royce, every detail has to meet the same standard as a vehicle itself. Fresh leather. Cri...
07/11/2026

When you’re working on a Rolls-Royce, every detail has to meet the same standard as a vehicle itself.

Fresh leather. Crisp embroidery. Factory inspired craftsmanship.

The gold engine turned dash gives this Trans Am a whole new look. We love how it turned out! What do you think?  ...
07/01/2026

The gold engine turned dash gives this Trans Am a whole new look. We love how it turned out!

What do you think? 

Another custom seat in the books! We love the combination of the Road Runner embroidery, diamond stitch, and orange acce...
06/27/2026

Another custom seat in the books! We love the combination of the Road Runner embroidery, diamond stitch, and orange accents. Thanks for trusting ASM Auto Upholstery!

This BMW M3 door panel armrest had significant wear and cracking from years of use. Rather than replacing the entire pan...
06/19/2026

This BMW M3 door panel armrest had significant wear and cracking from years of use. Rather than replacing the entire panel, we repaired and refinish the damaged area, restoring a smooth factory appearance while retaining the original panel.

Another BMW brought back to lifeThe original door panel had the common BMW issue of the insert separating, leaving a gap...
06/10/2026

Another BMW brought back to life

The original door panel had the common BMW issue of the insert separating, leaving a gap and damaged appearance. We restored the panel to give the interior of fresh look.

A simple detail can completely change the look of an interior.These sports seats were recovered in black leather with cu...
06/05/2026

A simple detail can completely change the look of an interior.

These sports seats were recovered in black leather with custom red piping, creating a clean, factory inspired look with just the right amount of contrast.

Sometimes less is more.

A subtle change can completely transform an interior!For this Lamborghini, we replace the center insert with the custom ...
06/04/2026

A subtle change can completely transform an interior!

For this Lamborghini, we replace the center insert with the custom hex pattern design featuring yellow stitching to complement the factory yellow exterior. The result is a modern motorsport inspired look that adds personality while maintaining the exotic feel of the car.

At ASM Auto Upholstery, we specialize in customer interiors, OEM, restorations, leather, vinyl, Alcantara, and one of a kind of upholstery design, tailored to each vehicle.

What do you think of the new look?

This 2014 Maserati Quattroporte came in with lifted damaged carbon fiber dash trim. We replaced the trim and restore the...
06/02/2026

This 2014 Maserati Quattroporte came in with lifted damaged carbon fiber dash trim. We replaced the trim and restore the interior to a clean factory fresh appearance.

Another luxury interior bought back to life at ASM Auto Upholstery.

Special visitor at ASM Auto Upholstery today! ❤️Sue stopped by the shop and we had to grab a photo in front of the build...
05/28/2026

Special visitor at ASM Auto Upholstery today! ❤️

Sue stopped by the shop and we had to grab a photo in front of the building. She always brings a smile with her. 😊

Moments like these remind us how much history and hard work are behind small businesses like ours.

This Aston Martin came in with a failing factory headliner, and instead of replacing the original material, we carefully...
05/27/2026

This Aston Martin came in with a failing factory headliner, and instead of replacing the original material, we carefully restored and reuse the OEM suede style fabric to preserve the factory luxury appearance.



Address

11511 Reeder Road
Dallas, TX
75229

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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