What are the opening hours?

Monday 9am - 7pm Tuesday 9am - 7pm Wednesday 9am - 7pm Thursday 9am - 7pm Friday 9am - 6pm Saturday 9am - 5pm

Circle BMW

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The BMW Store at the Jersey Shore 🏁 Welcome to Circle BMW, the family-owned and operated BMW dealership serving the Jersey Shore for over 40 years.

Owned by Tom DeFelice, Jr. and operated by his son, Thomas J. DeFelice, III, we are committed to excellence in all aspects of the BMW ownership experience. Our services include sales, service, parts, accessories, lifestyle products, and long-term customer support. At Circle BMW, we pride ourselves on providing exceptional customer service and have been recognized for our outstanding performance and dedication to customer satisfaction. We are a four-time recipient of the prestigious BMW Center of Excellence Award and most recently, we were named the 2023 National BMW Dealer of the Year and a 2023 Consumer Satisfaction Award recipient by DealerRater. CarFax has also recognized us as a Top-Rated Auto Dealer for 2022, 2021, and 2020. In addition to our new BMW vehicles, we also offer Certified Pre-Owned vehicles that meet rigorous standards for resale. Our award-winning Service Department is among the top in the nation and employs the largest staff of BMW Master Technicians in New Jersey. We're also one of the largest BMW-authorized stocking dealers of original equipment parts and accessories in the region. Visit us at Circle BMW, "The BMW Store at the Jersey Shore", and experience the exceptional service and support we offer.

11/02/2026

11/01/2026

Five stars never get old. ⭐⭐⭐⭐⭐

Our team works hard to make every visit worth a review like these. Thank you for trusting Circle BMW and taking the time to share your experience, it means so much to the people behind it. 💙

11/01/2026

2027 X5 Unveiling Event 🔥

10/31/2026

This Halloween, skip the tricks—drive something worth the treat 🎃 Happy Halloween from Circle BMW!

10/30/2026

Still feeling the excitement from our 2027 BMW X5 Launch Party!

An incredible evening celebrating innovation, design, and the next generation of BMW alongside our amazing clients and community.

A special thank you to our incredible event partners who helped make the night unforgettable: , , Cardinal Provisions, and Monmouth Bottle Shop.

And, of course, thank you to everyone who joined us and made it such a great celebration. We're lucky to have the best clients and partners around!

Here's to what's next.

10/30/2026

There’s nothing scarier 😭👻

10/30/2026

Build your own slice of the future.
Reserve your BMW i3 today via link in bio.

10/29/2026

Asking people what they think of the new X5 👀🔥

10/29/2026

Happy team, happy customers, happy to be here! 👋💙 Just a few smiles from your friends at Circle BMW.

10/26/2026

The next chapter of BMW is almost here. ✨

Join us this Wednesday for an exclusive evening as Circle BMW unveils the all-new 2027 BMW X5 at The Shore Car Club. Be among the first to experience what's next in luxury, innovation, and performance.

📅 Wednesday, October 28 | 6:00–8:30 PM
📍 The Shore Car Club
3400 Rose Ave, Ocean, NJ 07712

We look forward to celebrating with you!

Please RSVP online to attend.

10/16/2026

Identity illuminated.

10/14/2026

A modern super sedan with generational dynamics.

From its manual gearbox to its M Carbon bucket seats, the M3 CS Handschalter creates a direct connection between driver and machine.

Casey Clutch explains how this thrill ride brings analog adrenaline into the modern era.

10/13/2026

6-speed manual? Say less.

The M3 CS Handschalter is here.

10/12/2026

The car that drives like it’s in fast forward—and puts every shift in your hands. Stay tuned for more about the M3 CS Handschalter.

10/09/2026

POV: Mission control says your X5 is ready.

10/08/2026

Most cars aren’t dynamic at a standstill. Then again, the iX4 isn’t like most cars.

Learn more: https://www.bmwusa.com/vehicles/x-series/suv/bmw-ix4.html

10/07/2026

A New Shape of Electric. THE NEW BMW iX4.

A bold silhouette. An all-electric heart. The all-new BMW iX4 pairs expressive, coupe-inspired design with up to 603 horsepower in the M60 variant, and up to 428 miles of range in the 50 xDrive.

Intuitive technology and dynamic engineering combine in the latest expression of The Ultimate Driving Machine.

10/06/2026

“I’ll wait in the car” hits different when “the car” is the new X5.

10/05/2026

Go ahead, let it loop. The new X5 is designed for the double-take.

10/01/2026

More BMW than ever.
The sports sedan returns. The new BMW M350 xDrive.

Address

500 NJ-36
Eatontown, NJ
07724

Opening Hours

Monday	9am - 7pm
Tuesday	9am - 7pm
Wednesday	9am - 7pm
Thursday	9am - 7pm
Friday	9am - 6pm
Saturday	9am - 5pm

Website

https://www.circlebmw.com/

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