Imperial Valley Auto

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Imperial Valley Auto Welcome to Imperial Valley Auto in El Centro, California! Gone are the days of pushy salesmen and bait and switch advertising.

We are a new and vibrant auto group aiming to be the best automotive marketplace in Imperial County with the best online experience. We want to give you the best experience possible.Our team is looking forward to integrating themselves into your community because without you – we could never succeed. Formally Direct Auto Hyundai, Direct Auto Honda, and Desert Valley GM; we have combined forces and integrated customer oriented strategies under one brand to serve you better. With over 600 new and used vehicles in our inventory, we are sure that you will find what you are looking for. Come experience the difference at Imperial Valley Auto!

10/27/2026

¡Gracias, Brawley! 💀🌼 Lowriders & Catrinas 2026 was one for the books.
Imperial Valley Auto is proud to support the culture, the community and the people who keep it rolling.
Orgullosos de apoyar nuestra cultura y nuestra comunidad. Estamos aquí para todo lo que necesite su vehículo. 🚗
Honda • Chevrolet • GMC • Hyundai

10/27/2026

Huge congratulations to George Ayala on winning the MotoCompact! 🎉

We love giving back to our amazing community here in the Imperial Valley. You can always catch us out at local community events handing out incredible prizes and supporting the people who support us.

Make sure to follow us and stop by our booth at the next event so you can be our next lucky winner! 👇

10/26/2026

Winners Announced!

10/26/2026

Upgrading your ride doesn't have to take all day. Carlos stopped by Imperial Valley Honda to upgrade his 2024 CR-V to a brand-new 2025 CR-V Sport, and the entire process took just about an hour and a half from arrival through finance.

Huge congratulations to Carlos, and welcome to the IV Honda family!

Thinking about upgrading your daily drive? Send us a DM in English or Spanish to check your trade-in value or explore current inventory.

***

Cambiar de auto no tiene que tomarte todo el día. Carlos pasó por Imperial Valley Honda para hacer el upgrade de su CR-V 2024 a una nueva CR-V Sport 2025, y todo el proceso tomó apenas hora y media desde que llegó hasta salir de finanzas.

¡Muchas felicidades a Carlos y bienvenido a la familia IV Honda!

¿Pensando en renovar tu auto? Mándanos un DM en inglés o español para revisar el valor de tu trade-in o conocer nuestras opciones disponibles.

What an incredible night at the Lowriders & Catrinas event in Brawley! 🏁✨ We were so proud to sponsor this amazing celeb...
10/25/2026

What an incredible night at the Lowriders & Catrinas event in Brawley! 🏁✨ We were so proud to sponsor this amazing celebration of culture and community. Imperial Valley Auto is all about supporting our local towns, and seeing everyone come together was unforgettable. Thank you, Brawley, for letting us be a part of it! Check out the pics from the event booth and the show!

Thank you to our wonderful clients for choosing Imperial Valley Honda as your trusted dealer!
10/23/2026

Thank you to our wonderful clients for choosing Imperial Valley Honda as your trusted dealer!

10/21/2026

Lowriders, culture, and community! 🚗✨
Imperial Valley Auto is proud to be an official sponsor of the upcoming Lowriders & Catrinas event happening this October 24, 2026, at 4 PM! We love supporting our local car culture and traditions right here in the valley. 
Mark your calendars, bring the family, and come check out some incredible builds. We’ll see you there! 🤝🔥
¡Lowriders, cultura y comunidad! 🚗✨
Imperial Valley Auto se enorgullece en patrocinar el próximo evento Lowriders & Catrinas este 24 de octubre de 2026 a las 4 PM. ¡Ahí nos vemos! 

10/21/2026
10/19/2026

Thank you again to all who made our 1st Annual Pumpkin Festival a success!

10/19/2026

Looking back at our 1st Annual Pumpkin Festival and Trunk Or Treat event and feeling so much gratitude! Huge thank you to everyone in our community who came out, dressed up, and helped make this night so special and full of fun. We couldn’t have done it without you! 🎃👻

Address

602 Wake Avenue
El Centro, CA
92243

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 9pm
Saturday 9am - 8pm
Sunday 10am - 7pm

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