SunCoast Performance

SunCoast Performance Copied but NEVER caught! What Can SUNCOAST do for you!? Shop online at SunCoastPerformance.com

SunCoast Performance was established in 1989 initially as a two-man operation in beautiful Fort Walton Beach, FL. SunCoast was started with a yearning to answer the demand for high-quality aftermarket torque converters, transmission assemblies, and parts. Since that time, SunCoast has identified, tested, and corrected numerous failure points within the realm of OEM transmissions and torque convert

ers. SunCoast uses its extensive test data in real-world scenarios, along with the latest technology in design methods to help formulate solutions to correct these failures.

Are you really a truck guy or a car guy?One way you can usually tell: you, or your significant other, has the unique abi...
06/01/2026

Are you really a truck guy or a car guy?

One way you can usually tell: you, or your significant other, has the unique ability to work on a vehicle until it no longer works.

You know the type.

The “I’m just going to fix one small thing” person.

Three hours later, the hood is up, the tools are everywhere, there’s one mystery bolt left over, and somehow the truck ran better before the repair started.

Fix it until it’s broke, right?

But that’s also part of what makes real automotive people who they are. We like to understand how things work. We like to improve them. We like to push limits. And sometimes, we learn the hard way where the weak link really is.

For a lot of high-torque diesel and performance builds, that weak link is the transmission.

That’s where SunCoast Performance comes in. From torque converters and valve bodies to upgraded clutch capacity, improved fluid control, and complete transmission solutions, we build parts for the people who expect their vehicle to work as hard as they do.

So be honest: are you the “leave it alone” type, or the “while I’m in there” type?

Drop your answer below.

“Train up a child in the way he should go, and when he is old he will not depart from it.” — Proverbs 22:6There comes a ...
05/29/2026

“Train up a child in the way he should go, and when he is old he will not depart from it.” — Proverbs 22:6

There comes a moment in life when the people you’ve helped guide, support, and grow are called to step into a new season of their own. While it is never easy to let go, there is also pride in watching someone spread their wings and chase the future ahead of them.

Some people come into a workplace and simply do a job. Others leave a mark on the people around them that lasts forever. Over the last 10 years, Kelcie Hathcock became one of those people for all of us at Suncoast.

If you’ve watched our videos, visited our booth, picked up a catalog, received a temporary tattoo, or stopped by one of our events for popcorn or cotton candy — then you’ve experienced Kelcie’s creativity, passion, and heart firsthand. So much of what people know and love about Suncoast carries her fingerprints.

It is with both heavy hearts and proud smiles that we say goodbye as Kelcie begins the next chapter of her professional career.

After graduating from Troy University in Alabama in 2013, Kelcie joined the Suncoast family in 2015. Over the years, she became far more than our Director of Marketing. She became part of the heartbeat of this company. Her leadership, loyalty, creativity, and ability to bring people together helped shape not only our brand, but also our culture and our family.

We will miss the laughs, the cookouts, the dinners, the late nights, the event chaos, and the countless memories made along the way. Most of all, we will miss seeing Kelcie every day.

As a family business, the lines between coworkers and family often blur — and that has always been true with her. Watching Kelcie grow over the last decade has been incredibly special for all of us. In many ways, this goodbye feels less like losing an employee and more like watching a family member spread their wings and begin an exciting new chapter in life.

While it is difficult to imagine Suncoast without her, we could not be more proud of the person and professional she has become.

Kelcie, thank you for every idea, every sacrifice, every relationship, and every moment you poured into this company over the last 10 years. Your impact here will never be forgotten, and your place in the Suncoast family will always remain.

Please join us in wishing Kelcie Hathcock nothing but success, happiness, and endless blessings in her next adventure.

Pretty sure Ivan's lost count of how many transmissions have gone out the door this week. If you haven't taken advantage...
05/28/2026

Pretty sure Ivan's lost count of how many transmissions have gone out the door this week. If you haven't taken advantage of 10% off AND free shipping on our transmissions yet, what are you even doing?

05/27/2026

There’s a kind of knowledge you don’t learn from a manual.

You pick it up from time on the bench. From taking something apart, finding the weak point, putting it back together, and doing it again until it’s right.

Ernie is one who has been around since our inception and has seen enough things broken to know that the smallest details are usually the ones that matter most.

Some of it comes from experience. Some of it comes from testing. Some of it comes from slowing down long enough to show the next guy why the little things matter.

You may not see every step, adjustment, or hard-earned lesson in a finished transmission or converter, but you can feel it in the way it performs.

Since 1989, SunCoast has been built by people who care about getting it right.

suncoastperformance.com | 850.864.2361

Copied but NEVER caught! What Can SUNCOAST do for you!? Shop online at SunCoastPerformance.com

🇺🇸 This week we're honoring the freedom to build, work, tow and drive with confidence.For a limited time, save 10% OFF S...
05/26/2026

🇺🇸 This week we're honoring the freedom to build, work, tow and drive with confidence.

For a limited time, save 10% OFF SunCoast products with code MEMORIAL10.

Free shipping is also available for a limited time on transmission, torque converters and rebuild kits!

Your truck works hard. Your transmission should, too.

suncoastperformance.com | 850.864.2361

Today, we pause to remember the brave men and women who gave their lives in service to our country.Their sacrifice carri...
05/25/2026

Today, we pause to remember the brave men and women who gave their lives in service to our country.

Their sacrifice carries a weight that should never be overlooked, especially on a day set aside to honor those who never made it home.

From all of us at SunCoast Performance, we remember them, we honor them, and we are grateful for the freedoms they gave everything to protect.

SunCoast will be closed Monday, May 25, for Memorial Day, as we remember the fallen men and women who fought hard to kee...
05/22/2026

SunCoast will be closed Monday, May 25, for Memorial Day, as we remember the fallen men and women who fought hard to keep our country safe. We will be back to normal hours on Tuesday. Have a safe weekend! 🇺🇸

Shop online all weekend at:
suncoastperformance.com

Memorial Day Sale 🇺🇸Take 10% OFF at SunCoast Performance with code MEMORIAL10.Free shipping is also available for a limi...
05/20/2026

Memorial Day Sale 🇺🇸

Take 10% OFF at SunCoast Performance with code MEMORIAL10.

Free shipping is also available for a limited time on transmission, torque converters and rebuild kits!

Honoring freedom. Building power. Saving you a little cash while we’re at it.

https://suncoastdiesel.com/

The 68RFE has its limits, especially behind a 6.7L Cummins that sees towing, tuning, added power, or heavy daily use.Tha...
05/20/2026

The 68RFE has its limits, especially behind a 6.7L Cummins that sees towing, tuning, added power, or heavy daily use.

That’s why the right rebuild kit matters.

Instead of piecing together parts and hoping everything works together, our 68RFE rebuild kits are built around the way these transmissions actually fail. From friction material and steels to seals, gaskets, and supporting components, each kit is put together to help strengthen the areas that need it most.

Plus all rebuild kits ship for free this month...so whether you’re freshening up a work truck, building a reliable tow rig, or stepping into a higher-horsepower setup, we can help match the kit to your goals.

suncoastperformance.com | 800.868.0053

Address

631 Anchors Street Northwest
Fort Walton Beach, FL
32548

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm

Telephone

+18008680053

Alerts

Be the first to know and let us send you an email when SunCoast Performance posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share