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Monday 8am - 4:30pm Tuesday 8am - 4:30pm Wednesday 8am - 4:30pm Thursday 8am - 4:30pm Friday 8am - 4:30pm

Impact Racing

#1 choice for Safety gear to fit your Motorsport needs! Robbie and I have both created products that matter for our particular markets.
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On December 1st, 2010 MasterCraft Safety stunned the motorsports industry with their press conference at the IMIS show in Indianapolis, Indiana announcing their acquisition of Impact. The official announcement of the asset-based purchase came as a surprise to racers and industry folks however it was extremely well received. With MasterCraft Safety's introduction of the suspension seat to the niche

off-road community in 1970, the company immediately became an innovative leader and safety advocate for the off-road racing and recreational four-wheeling markets. Over the last 40 years, MasterCraft Safety has continuously evolved and has strived to expand its presence and improve driver safety through pioneering suspension seat designs, the addition of occupant restraints and driving suits, and now through the acquisition of Impact. In his book, Racing Safely, Living Dangerously, Bill Simpson recalls the first time he met, Rick Mears, prior to the two becoming close friends. Simpson’s initial impression was that Mears was “just another one of those blankety-blank off road racers.” Many years later, Simpson ironically handed over the reins of his company to another blankety-blank off-road racer: Robbie Pierce. Much as Simpson tested his own products early on (most famously lighting himself on fire while wearing a Nomex race suit), Robbie Pierce competes in a SCORE Trophy-Truck class in the SCORE International desert racing series, a sanction best known for the grueling and legendary Baja 1000. “In all honesty, the off-road racers of today do not get the credit they deserve,” explained Simpson. "A racer is a racer and that common thread is all is takes to understand the needs of all the different circuits out there. This acquisition is combining a powerful wealth of safety expertise in a broad range of motorsports.”

With a history deeply rooted in racing and a unique sense of understanding driver needs, Robbie Pierce was the ideal choice to carry forward Bill Simpson’s vision and legacy. “As a racer, Robbie understands the inherent dangers of competing and the importance of safety equipment. Drivers rely on my products every time they strap into their race vehicle and that is a reality both Robbie and I share and something neither of us take lightly,” remarked Bill Simpson. MasterCraft Safety acquired not just the inventory and product designs of Impact, but also the real estate. Impact's manufacturing facility is situated on 3.5 acres located in the heart of “Gasoline Alley” in Brownsburg, Indiana and their retail location is located inside Roush Yates Performance Parts - in the center of NASCAR country in Mooresville, North Carolina. The full-line of Impact products will continue to be proudly made in the USA, in the birthplace of the famed Indy 500, and will complement MasterCraft Safety’s manufacturing in Santee, California. As dirt meets asphalt, look for MasterCraft Safety’s style and influence to find its way into a host of new Impact products while the company's legacy will continue through the development of entirely new safety solutions catered towards the existing MasterCraft Safety audience. Throughout the evolution of this acquisition, gradual changes will be made as operations are slowly integrated. For the time being, both brands will operate separately, maintaining a focus on the loyal racers and enthusiasts who have created the identity of each individual company.

07/15/2026

A smile that big can only mean one thing … it’s race week!!

📸 AJ Foyt Racing of Santino Ferrucci

07/14/2026

It’s Race Week and Tony Schumacher is 💪🏼

📸 Rick Ware Racing

07/13/2026

Team Impact showed up and showed out this weekend at ERX!! Congratulations to all of our racers for their amazing wins and thank you for making the podium look so good!

07/11/2026

07/10/2026

TGIF and there’s short course racing this weekend! 🙌🏼. Good luck to all of our Impact equipped racers as they chase those checkers 🏁🏁

📸 Johnny &Cj

07/09/2026

Finish line vibes in Baja just feel higher.

📸 GETSOMEphoto

07/08/2026

The calm before the Top Fuel storm!

Antron Brown

07/06/2026

Those final seconds before the visor drops and the adrenaline kicks in!

📸 Torque Fotografia

07/03/2026

Perfect lid to showcase for this !! tcreations_helmets killed it with this all hand painted, patriotic design!! 🇺🇸🦅

📸 tcreations_helmets

07/02/2026

“You’re never fully dressed without a smile.” — Martin Charnin

Robby Gordon has the whole (and might we add best) fit!

📸 Pam Hall

Address

7991 W 21st Street
Indianapolis, IN
46214

Opening Hours

Monday	8am - 4:30pm
Tuesday	8am - 4:30pm
Wednesday	8am - 4:30pm
Thursday	8am - 4:30pm
Friday	8am - 4:30pm

Telephone

+13178523067

Website

https://twitter.com/ImpactbyMCS

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