Premier Truck Group - La Crosse

Premier Truck Group - La Crosse We are the premier truck distributor and full service center for Freightliner and Western Star Trucks in Western Wisconsin.

At Premier Truck Group of La Crosse we offer our customers the industry’s best in new and used trucks, financing, parts and service. Offering a large selection of new and used trucks, we will not only aid you in finding the perfect vehicle for your operation but assist with financing as well. If you are looking to service your truck, our OEM Certified technicians are trained by the best, so you ca

n be sure your truck is in very capable hands. Find out more about the services we offer and customer amenities at our dealership. We offer a large selection of OEM and after-market parts including Freightliner, Detroit, Thomas Built Bus and Alliance just to name a few suppliers.

Happy Fourth of July! Today, we celebrate the 250th anniversary of the United States of America. All of our U.S. Premier...
07/04/2026

Happy Fourth of July! Today, we celebrate the 250th anniversary of the United States of America. All of our U.S. Premier Truck Group dealerships are closed today so our team can enjoy the holiday with family and friends. Have a safe and happy Fourth!

All U.S. Premier Truck Group dealerships will be closed on Saturday, 7/4/26, in celebration of Independence Day. Please ...
07/02/2026

All U.S. Premier Truck Group dealerships will be closed on Saturday, 7/4/26, in celebration of Independence Day. Please check our Google listings for the most up-to-date hours of operation.

Fresh from upfit and ready to get to work! 💪🚛Our first 2027 Western Star 49X Quad Axle Dump Truck has officially returne...
06/26/2026

Fresh from upfit and ready to get to work! 💪🚛

Our first 2027 Western Star 49X Quad Axle Dump Truck has officially returned from upfit and is ready to hit the job site. Built for performance, durability, and productivity, this truck is equipped to tackle the toughest jobs with confidence.

Key Features:
• DD13 470 HP / 1,650 lb-ft Torque
• Allison 4500RDS Transmission
• Full Lockers
• Premium Interior

19' Beau Roc Diamond Light Dump Body
• 1/4" Floor
• High Lift
• Tarp
• Vi****or

More 2027 inventory is on the way, so stay tuned!

Questions? Stop by or give Premier Truck Group of La Crosse a call at (608) 784-1149.

Happy Father's Day to the dads who keep families and freight moving every day. Your dedication on the road and at home d...
06/21/2026

Happy Father's Day to the dads who keep families and freight moving every day. Your dedication on the road and at home does not go unnoticed. From all of us at Premier Truck Group, thank you, and enjoy your day.

We are excited to welcome the Wisconsin Milk Haulers community to an Open House at Premier Truck Group in La Crosse prio...
06/19/2026

We are excited to welcome the Wisconsin Milk Haulers community to an Open House at Premier Truck Group in La Crosse prior to this year's WMHA Annual Convention.

We look forward to seeing you there!

There's no better time to buy than now! Call in or stop by Premier Truck Group of La Crosse today and pick out the perfe...
06/05/2026

There's no better time to buy than now! Call in or stop by Premier Truck Group of La Crosse today and pick out the perfect new addition to your fleet. We have plenty of availability and a variety of options throughout the rest of the year. But don't wait too long, they're going fast!

Premier Truck Group of La Crosse
(608) 451-8417

05/25/2026

Today, we pause to remember and honor those who gave everything in defense of our freedom. From all of us at Premier Truck Group, we are grateful for their sacrifice. All U.S. locations will be closed today in observance of Memorial Day.

To every mom who keeps things moving, at home and on the road. Happy Mother's Day from all of us at Premier Truck Group.
05/10/2026

To every mom who keeps things moving, at home and on the road. Happy Mother's Day from all of us at Premier Truck Group.

Traveling through the La Crosse area and need expert care for your motorhome? 🚐💨At Premier Truck Group of La Crosse, we ...
05/01/2026

Traveling through the La Crosse area and need expert care for your motorhome? 🚐💨

At Premier Truck Group of La Crosse, we are proud to be a certified Oasis Service Network dealer! This means our factory-trained technicians are specifically equipped to handle service and diagnostics for your Freightliner Class 8 Motorhome chassis.

Whether you are visiting local sights or just passing through, we provide specialized care to get you back on the road safely, including:

Expert Diagnostics: Specialized service for Detroit & Cummins engines.

Full Service & Repair: Handling everything from HVAC repair and generators to Allison Transmissions.

RV Amenities: As part of the Oasis Network, we offer dedicated waiting areas and parking with electrical hookups to make your stay more comfortable.

Don't let maintenance needs stall your adventure. Schedule your appointment online today and experience the Premier difference!

📅 Book Now: https://bit.ly/49pK2Zt

Inventory Spotlight!STOCK # XE93222027 Fifth Generation Freightliner PJ126DCPrice: $174,999DD13 505HP/1850TQ w/DT12 Tran...
04/30/2026

Inventory Spotlight!

STOCK # XE9322
2027 Fifth Generation Freightliner PJ126DC
Price: $174,999

DD13 505HP/1850TQ w/DT12 Transmission
RH Vertical Stack
Disc Brakes
LH 120 Gallon Fuel Tank
Michelin Drive Tires
Digital Dash
Premium Interior

This truck is ready to hit the road today, so don't miss out! Call us at (608) 784-1149 or stop by Premier Truck Group of La Crosse with any questions!

Address

3959 N. Kinney Coulee Road
La Crosse, WI
54601

Opening Hours

Monday 7am - 11pm
Tuesday 7am - 11pm
Wednesday 7am - 11pm
Thursday 7am - 11pm
Friday 7am - 11pm
Saturday 7am - 5:30pm

Telephone

+16087841149

Website

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