Traction

Traction News provides tire business owners and their employees with news, opinion and information t

Traction News provides tire business owners and their employees with news, opinion and information to run a successful tire business in America. The online magazine focuses on product information, business advice, industry events and original research with new articles published every day.

06/05/2026

SEMA has praised the appointment of U.S. Rep. Diana Harshbarger as co-chair of the Congressional Automotive Performance and Motorsports Caucus, strengthening congressional support for the automotive aftermarket and motorsports industry.

Read more here: https://www.tractionnews.com/sema-applauds-appointment-of-u-s-rep-diana-harshbarger-as-co-chair-of-congressional-automotive-performance-and-motorsports-caucus/

06/05/2026

A unique centennial celebration for the Goodyear Blimp brought together mascots and a live DJ for a playful, brand-driven “rager” event.

Read more here: https://www.tractionnews.com/the-goodyear-blimp-hosted-a-rager-with-mascots-and-a-dj/

06/05/2026

SEMA has confirmed the results of its board of directors election, appointing key figures from across the automotive aftermarket industry for the upcoming leadership term.

Read more here: https://www.tractionnews.com/sema-announces-board-election-result/

06/05/2026

Goodyear is heading back to the Moon as part of a NASA Artemis collaboration, supplying specially engineered tires for future lunar surface missions starting in 2028.

Read more here: https://www.tractionnews.com/ready-for-launch-goodyear-heads-back-to-the-moon/

06/05/2026

Firestone Complete Auto Care is celebrating 100 years of trusted automotive service in 2026, marking a century of delivering dependable automotive care to drivers nationwide.

Read more here: https://www.tractionnews.com/firestone-complete-auto-care-celebrates-100-years-of-trusted-service/

06/04/2026

NAMA is expanding its tire portfolio with new products and increased mold capacity to better serve passenger, commercial, trailer, and specialty tire markets.

Read more here: https://www.tractionnews.com/nama-strengthens-private-label-strategy-with-8-84-million-mold-investment-and-expanded-product-portfolio-2/

06/04/2026

Gas Monkey Garage heads to Austin on June 7 for Gumball 3000, bringing along its radical six-wheel Ferrari F6 build.

Read more here: https://www.tractionnews.com/richard-rawlings-debuts-custom-6-wheel-f6-ferrari-testarossa-at-gumball-3000-2/

06/03/2026

Davanti’s latest heatwave guidance emphasizes the importance of correct tire pressures, regular inspections, and seasonal tire suitability to help drivers stay safe throughout the summer months.

Read more here: https://www.tractionnews.com/davantis-2026-guide-on-how-to-care-for-your-tyres-during-a-heatwave-4/

06/02/2026

Starmaxx will showcase its comprehensive tire portfolio at The Tire Cologne 2026 from 9-11 June 2026, highlighting products engineered for reliability, durability, comfort, and consistent performance.

Read more here: https://www.tractionnews.com/starmaxx-to-showcase-its-product-portfolio-at-the-tire-cologne-2026-2/

06/02/2026

Nexen Tire has launched the new N'Fera Primus UX, a premium high-performance tire engineered to deliver enhanced durability, efficiency, and driving performance across EVs, ICE vehicles, and SUVs.

Read more here: https://www.tractionnews.com/nexen-tire-launches-nfera-primus-ux-2/

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