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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm Saturday 9am - 1pm

Boats Inc.

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Established in 1959, Boats Incorporated is an award-winning boat dealership and marina located in Niantic, CT. Boats Inc.

sells Grady-White, Parker, and Sportsman branded boats as well as YAMAHA outboards.

11/02/2026

Some of the Boats Inc team made the trip down to the Fort Lauderdale Boat Show!

We stopped by the Grady-White booth and got a first look at the new Freedom 265, which is headed to Boats Inc soon. Chris Carraway and Zack break it down in the video.

Want to be one of the first to see it in person? Stop by our showroom at 133 Main St in Niantic or give us a call. Stay tuned for more details on its arrival!

10/26/2026

12 days until the 2nd Annual Mighty Tog Championship.

Saturday, November 7th
Fish 7:00AM – 3:00PM
Weigh-in by 3:30PM at Boats Inc, 133 Main St, Niantic

Hosted by Boats Inc, Port Niantic and J&B Tackle, with Grady-White.

Prizes
1st: $2,500
2nd: $1,000
3rd: $500 J&B gift card
4th: $300 J&B gift card
$1,000 bonus for any winning fish over 12 lbs

Shore/Kayak Division
1st: $1,000
2nd: $500 J&B gift card

Top Female and Top Jr. Angler each take home a J&B custom rod, and there are optional side categories too.

Entry fee: $80 per person. Only one fish per angler counts toward prizes.

Captains' Meeting: Friday, Nov. 6th, 5:00–6:00PM at J&B Tackle (also on Facebook Live)
Awards Party: Saturday, Nov. 7th, 4:00PM at Dad's Restaurant. Light fare served, and beverages other than soda and water are BYOB.

Register and view the tournament dashboard: link in bio or https://www.reeltime.app/tournaments/mighty-tog-championship/2026/dashboard

Time to get the boat and the gear ready. Tag your crew!

10/22/2026

New 2027 Sportsman models are here, and the financing is hard to ignore. 🌊

The Take the Helm Sales Event is on at Boats Inc. from now through November 15.

✅ 4.49% APR for 60 months (then 10.99% APR for 180 months)*
✅ On eligible in-stock Sportsman boats, including the new 2027 models
✅ Financing through Yamaha Financial Services

Buy now to lock in this program, and we’ll store your boat through the winter so it’s ready to pick up in spring 2027.

Just arrived in Niantic is the Sportsman 212. Zack walks you through what stands out:
1️⃣ Seakeeper Ride
2️⃣ Digital Switching
3️⃣ Integrated Glass Hard-Top

📞 Call us at 860-739-6251
📍 133 Main St, Niantic, CT

Tag the person you’d take out on the water first. 👇

10/20/2026

Grady Days is winding down, but there’s still time!

If you’ve been thinking about a Grady-White, now is the time to make it happen. Our Grady Days Sales Event is in its final stretch, and exclusive pricing is still available on Grady-White boats here at Boats Incorporated, including the Grady-White 266.

The 266 is on the lot and ready for you to see in person. Step aboard, check out the layout, and picture a day offshore. Whether you fish, cruise, or just love being on the water, it’s a boat that’s built to impress. Sit down with our team to talk numbers and options, and we’ll help you find the right fit and get you ready for the water.

📍 Boats Incorporated, 133 Main St, Niantic, CT 06357
Tel: 860-739-6251

10/16/2026

🎣 MIGHTY TOG CHAMPIONSHIP IS BACK! 🎣

Saturday, November 7th | Fish from 7:00AM – 3:00PM

Boats Inc. and J&B Tackle are teaming up with Grady-White to bring you the Mighty Tog Championship Fishing Tournament! 🏆

💰 Cash and gift card prizes: 1st $2,500 • 2nd $1,000 • 3rd $500 J&B gift card • 4th $300 J&B gift card
🔥 $1,000 bonus for any winning fish over 12 lbs
🛶 Shore/Kayak Division: 1st $1,000 • 2nd $500 J&B gift card
🎁 Top Female & Top Jr. Angler each take home a J&B custom rod
➕ Plus optional side categories for even more chances to win

📋 Entry fee: $80 per person
⚖️ Weigh-in: Fish must be weighed in by 3:30PM at Boats Inc.
📞 Captains’ Meeting: Friday, Nov. 6th, 5:00-6:00PM at J&B Tackle (virtual on Facebook Live)
🍻 Awards Party: Saturday, Nov. 7th at 4:00PM at Dad’s Restaurant. Light fare served, and beverages other than soda and water are BYOB.

Only one fish per angler counts toward prizes, so make it a good one!

👉 Register and view the tournament dashboard: link in bio or https://www.reeltime.app/tournaments/mighty-tog-championship/2026/dashboard

Tag your crew and get ready to hook the big one! 🐟

10/13/2026

ORDER YOUR NEW BOAT TODAY AND TAKE ADVANTAGE OF THE BEST PRICING OF THE YEAR! 🍂⚓

Why is fall a great time to buy a boat? Zack Sousa breaks it down:

✅ Trade in your old boat and skip the costly winterization and storage fees
✅ Take advantage of early-buy discounts and rebates from the manufacturers
✅ Order your boat exactly the way you want it, ready for delivery in the spring

Come down to Boats Inc. or call Zack at 860-739-6251 to get started.

📍 133 Main St, Niantic, CT
🌐 boatsinc.com

10/12/2026

New 2027 Sportsman models are here, and the financing is hard to ignore. 🚨
The Take the Helm Sales Event is on at Boats Inc. from now through November 15.
⚓ 4.49% APR for 60 months (then 10.99% APR for 180 months)*
⚓ On eligible in-stock Sportsman boats, including the new 2027 models
⚓ Financing through Yamaha Financial Services
❄️ Buy now to lock in this program, and we'll store your boat through the winter so it's ready to pick up in spring 2027.
Not sure you'll qualify for this offer? Boats Inc. has plenty of other financing programs, and our team will help find the one that fits you.
📞 Call us at 860-739-6251
📍 133 Main St, Niantic, CT
Tag the person you'd take out on the water first. 👇
*For qualified Tier 1 buyers on new, eligible in-stock Sportsman models. Must take delivery from retail stock by 11/15/2026. Not all buyers will qualify. See dealer for details.

10/08/2026

Boat of the Week: the Sportsman Open 302

Offshore confidence meets family fun in the 30-foot class. Whether you're running out to the canyons or hosting sunset dinner on the bow, the Open 302 does it all.

Twin 30-gal aquarium livewells, two 240-qt fish boxes, and a 5-rod rocket launcher
Seakeeper Ride cuts up to 70% of underway pitch and roll
Actuated bow table converts from dining table to sun deck to flush floor
Enclosed head and Garmin electronics at the helm
And yes, the underwater lights at night are as good as they look

Want one of your own? Message us or stop by Boats Incorporated at 133 Main St, Niantic, CT to talk options and order timelines.

10/07/2026

We are proud to announce that Boats Incorporated has been awarded the Bronze Anchor Service Award for the 2026 model year signifying our rank as the dealer with the third highest in customer satisfaction index scores amongst all Grady-White dealers worldwide.

Additionally, we were also awarded the prestigious Admiral's Circle Award which is reserved for dealers that have achieved the top tier in retail sales as well as provided world-class customer service. This is the 28th year that we have earned this special honor.

Thank you to our incredible customers for trusting us with your boats, and to our hardworking team for the dedication and passion they bring every day.

We truly value our 60+ year partnership with Grady-White and we are working hard to improve further every day. Here's to continuing to raise the bar and to another great year in 2027!

Address

133 Main Street
Niantic, CT
06357

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm
Saturday	9am - 1pm

Telephone

(860) 739-6251

Website

http://www.boatsinc.com/, https://www.reeltime.app/tournaments/mighty-tog-championship/2026/dashboard

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