All Motorcycles, ATV's & Scooters have our LOW PRICE GUARANTEE!! Largest selection of parts, helmets & accessories (the brands you want like GoPro, Oakley, Fox, Castle, Klim, Icon, HJC, Bell, Gerbings, One Industries & more!). Award winning service department with factory trained technicians. Rice has been your Sturgis Rally Dealer for over 50 years! We offer Honda, Suzuki, Victory, KTM, Can-Am, S
ki-Doo & Sea-Doo, CFMOTO, Polaris Slingshot, SSR Motorsports + accessories and apparel, and aftermarket parts and accessories from Kuryakyn, Spy Optic, Oakley Sunglasses, Ogio, Vonzipper, Warn Industries, Gerbing’s, Icon, Bell, Scorpion, HJC, and many many more! Located in Rapid City, South Dakota - 20 miles from the Legendary Sturgis Rally and the famous Mt. Rushmore National Monument! We carry the following product lines:
Motorcycles: Victory, Honda, Suzuki, KTM, Can-Am, SSR
Scooters: Honda, E-TON
ATVs: Honda, Suzuki, Can-Am, CFMOTO
Utility Vehicles: Honda, Can-Am, CFMOTO
Snowmobiles: Ski-Doo
Watercraft: Sea-Doo
Trailers: Haulmark, Can-Am, Yacht Club, Karavan, Triton and Newman. Trikes: Polaris Slingshot, Can-Am, Lehman (Honda, Victory, Harley-Davidson), Champion, and Roadsmith. Used: We buy/sell/trade Honda, Suzuki, Victory, KTM, Can-am, CFMOTO, BMW, Harley-Davidson, Kawasaki, Suzuki, Yamaha. We also specialize in quality pre-owned cars/trucks/SUVs/boats! We have a respectful and straight-forward Sales Department to help assist you in the buying process; our goal is to get you on the right unit that will fit your needs precisely. Our extensive finance department is armed with 14 local and national financial institutions to ensure you get the best payment options! Our Service Department has factory trained technicians that can work on practically any make and model! We take pride in having a large, well-stocked Parts Department with knowledgeable parts representatives! If we don't have it in the store, we will order it for your ride! We are your go-to powersports store in the Black Hills! We want to earn your business with trust and hard work. In South Dakota (SD) and the Black Hills we have customers not only from Rapid City, but from Spearfish, Sturgis, Belle Fourche, Vale, Newell, Milesville, Lead, Deadwood, Whitewood, Faith, Piedmont, Black Hawk, Wall, Philip, Custer, Hot Springs, Hill City, Buffalo, Union Center, Pierre, Sioux Falls, Mitchell, Hermosa, Prairie City, Lemmon, Bison, Eagle Butte, Pine Ridge and Edgemont to name a few! In Wyoming (WY) we service the communities of Gillette, Wright, Newcastle, Rock Springs, Aladdin, Buffalo, Hulett, Casper, Laramie and many many more. In Montana (MT), customers come from Alzada, Broadus, Billings, Hardin and other communities large and small. In North Dakota (ND) we service folks from the towns such as Hettinger, Bowman, Minot, Bismarck, Watford City, Williston and Dickinson. There is a reason folks come from all over the country to do business in our store, come find out for yourself! How's your rubber? We have the cheapest tire prices in the state.
