BMW of Rochester

10/21/2026

Be among the first to experience the new 2027 BMW X5 at BMW of Rochester. Join us for an exclusive Premiere Night featuring a first look at its bold design, immersive interior, and next-generation technology. Reserve your spot today.

📆 Wednesday, October 28th | 5:30pm-7:30pm
🔗 Register Here: x5premierenight.com/bmwofrochester/

10/16/2026

Identity illuminated.

10/14/2026

A modern super sedan with generational dynamics.

From its manual gearbox to its M Carbon bucket seats, the M3 CS Handschalter creates a direct connection between driver and machine.

Casey Clutch explains how this thrill ride brings analog adrenaline into the modern era.

10/13/2026

6-speed manual? Say less.

The M3 CS Handschalter is here.

10/12/2026

The car that drives like it’s in fast forward—and puts every shift in your hands. Stay tuned for more about the M3 CS Handschalter.

10/09/2026

POV: Mission control says your X5 is ready.

10/08/2026

Most cars aren’t dynamic at a standstill. Then again, the iX4 isn’t like most cars.

Learn more: https://www.bmwusa.com/vehicles/x-series/suv/bmw-ix4.html

10/07/2026

A New Shape of Electric. THE NEW BMW iX4.

A bold silhouette. An all-electric heart. The all-new BMW iX4 pairs expressive, coupe-inspired design with up to 603 horsepower in the M60 variant, and up to 428 miles of range in the 50 xDrive.

Intuitive technology and dynamic engineering combine in the latest expression of The Ultimate Driving Machine.

10/06/2026

“I’ll wait in the car” hits different when “the car” is the new X5.

10/05/2026

Go ahead, let it loop. The new X5 is designed for the double-take.

10/01/2026

More BMW than ever.
The sports sedan returns. The new BMW M350 xDrive.

07/04/2026

All stores are CLOSED today so our employees can celebrate the holiday! 🇺🇸

We hope everyone has a fun & safe July 4th 🎆 🎉

06/23/2026

BMW of Rochester is proud to support Centerpointe Golf Club! Check out our sign on hole 15, we hear it might bring a little extra luck to your round 😉⛳️🏌️‍♀️

06/04/2026

West Herr and BMW of Rochester were proud to sponsor the Holy Childhood Gala where they celebrated over 80 years of inspiring life long success!

Holy Childhood is an organization that provides state-of-the-art programs and services setting the standard for the education, habilitation and treatment of people with intellectual and developmental disabilities. We are so happy to support a mission that spreads so much good in the community ❤️ 🙏

05/25/2026

This Memorial Day, we will remain closed until Tuesday, 5/26.

May we honor and remember those who have made the ultimate sacrifice 🇺🇸

04/23/2026

The all-new BMW 7 Series has arrived.

Bold design, next-level technology, and comfort beyond belief. This isn't just a car, this is an experience. 🔥

04/13/2026

04/13/2026

03/31/2026

Special edition

03/05/2026

Are you ready? 🔥👀