10/28/2026
Cox Automotive will be at AutoMobility LA on November 19.
From Signals to Strategy: How AI Is Reshaping the Automotive Customer Journey
AI is changing how people shop for vehicles. Instead of starting with a few keywords, shoppers can ask bigger, more specific questions about what they need, what matters to them and what they can afford.
That creates a new challenge for brands: the story they want to tell may not always match the questions shoppers need answered. This session looks at that gap, the signals behind those questions and what OEMs can do to respond. From the moment a vehicle is revealed to the research and validation that follows, we’ll explore how brands can turn shopper signals into better answers, stronger proof and smarter strategy.
Presenters:
Jessica Stafford, SVP Consumer Solutions, Cox Automotive
Jeff Jones, SVP Product & Engineering, Retail Solutions, Cox Automotive
Register here: https://forms.reg.buzz/automobility-la-2026
