26/10/2026
Head of MINI Design on His First Two Years at the Helm & What Comes Next
Two years into the job, MINI's head of design says the most important work his team has done is not a concept car. It is getting the cars MINI already sells noticed. Holger Hampf took stock of his tenure at the end of our Lake Tahoe roundtable, and what he said was less about the next big reveal than about making the current range count, and about the reveals he is not ready to talk about....
Head of MINI design explains why activating the current range matters most, what surprised him, and what he still won't say.