Valley Cycle Center

10/15/2026

🥫❤️ HELP US GIVE BACK TO OUR COMMUNITY! ❤️🥫

Valley Cycle Center is collecting donations for the Blue Ridge Area Food Bank, and we need YOUR help! 💙

We've got a donation box set up right inside our two-wheel showroom, and we're inviting our customers, employees, and community members to help us fill it!

🛒 WHAT CAN YOU DONATE?
🥜 Peanut butter
🥣 Cereal
🍝 Pasta & rice
🥫 Canned goods
🧴 Toiletries & personal care items
🍼 Baby items

📅 Last day to donate: October 30th!
📍 Drop-off location: Valley Cycle Center
100 Myersons Drive, Wi******er, VA 22602

Whether you donate one item or a whole bag, every contribution makes a difference!

Let's see how full we can get this box before pickup on October 31st! 💙

******erVA

10/15/2026

🏍️ THROWBACK THURSDAY: FROM WI******ER TO JAPAN! ✈️

This week's Throwback Thursday is taking us back nearly 40 years and halfway around the world!

📸 In 1987, Valley Cycle Center's very own Jim Myers traveled to Japan as part of the Yamaha ATV Japan Trip!

While digging into the history behind this photo, we even came across an original 1987 issue of Yamaha Motor News featuring an article titled "International Dealers Gather at YMC: Japan Trips for Outstanding Dealers."

The article highlights Yamaha's efforts to bring dealers from around the world to Japan, giving them opportunities to tour facilities, learn more about the company, and experience Japanese culture.

During his visit, Jim had the opportunity to experience Japan firsthand and was especially impressed by Japanese culture.

It was also the first year for the Yamaha Banshee, an iconic sport quad that remained in production until the mid-2000s! During the factory visit, Jim even got to watch a stunt rider performing wheelies across the parking lot!

From Wi******er, Virginia, to Japan, it's incredible to look back at the experiences that have helped shape Valley Cycle Center's history.

Jim's passion for the powersports industry has taken him quite a few places over the years! ❤️

👀 Does anyone remember hearing stories about Jim's trip to Japan?

******erVA

10/14/2026

🥶 Cold weather doesn’t mean the work stops.

The Ranger 570 NorthStar Crew keeps you warm with an enclosed cab and heat, while giving you plenty of room for the whole family.

With features like a front bumper, winch, roll-up windows, and more, it’s ready for work around the property, getting to those hard-to-reach spots, or simply enjoying the ride without freezing all winter.

✨Do it in comfort. Do it in style.✨😎

Come see Turner and check it out at Valley Cycle Center today!

📍 100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293

******erVA

10/14/2026

Now THIS is a tough decision! 👀🏍️

A, B, or C? We want to hear your picks! 👇

And if you're ready to make that dream ride a reality, David at Valley Cycle Center is ready to help! 🔥

🏍️ You get a full tank, perfect weather and no responsibilities tomorrow… 🤔

💥Are you choosing💥
✅A. A motorcycle and the open road
✅B. An ATV and a muddy trail
✅C. A side-by-side and your favorite passenger

🏁Drop your choice below—and tell us where you’re headed! 👇

☎️ Be sure to give me a call to join in with your new or pre owned machine: 540-450-2501 ☎️

10/13/2026

🔧 When was the last time you checked ALL the fluids in your machine? 👀

For this week's Team Tip Tuesday, we asked Katrina, our Service Coordinator, what's something riders think they can ignore but really shouldn't.

The answer? Changing ALL of your fluids, including brake fluid and coolant! 💧

Oil changes might get all the attention, but brake fluid and coolant are just as important when it comes to keeping your machine running safely and smoothly.

Staying on top of routine maintenance can help prevent costly repairs and keep you riding longer!

Need to schedule service? Our team at Valley Cycle Center is here to help!

📍 100 Myersons Drive, Wi******er, VA
📞 540-723-7293

******erVA

10/12/2026

🔥 MANAGER’S SPECIAL OF THE WEEK! 🔥

Hunting, working on the farm, or hitting the trails? The Polaris Sportsman XP 1000 is ready for it ALL! 💪

💰 Normally $16,600
🔥 THIS WEEK ONLY: $13,280
💸 That's $3,320 in savings!

One machine. Endless possibilities. And a deal you don't want to miss! 👀

📍 Valley Cycle Center | 100 Myersons Drive, Wi******er, VA
📞 540-723-7293

******erVA

10/11/2026

For James, there are two things that make working at Valley Cycle Center special: the people and the product. 🙌🏍️

From the customers who walk through the door to the team he spends every day with, the people are a big part of what makes VCC what it is.

And after growing up in the powersports industry, getting to see the newest machines and products come through the dealership still never gets old!

📍 100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293
🌐 www.valleycyclecenter.com

10/10/2026

Things got personal with this one. 😂🤝

We told the VCC team to “shake hands with someone who…” and apparently everyone already knew EXACTLY who they were picking. 👀

Some were compliments. Some were callouts. And some answers definitely need an explanation. 😂

Who would YOU shake hands with?

📍 100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293
🌐 www.valleycyclecenter.com

******erVA

10/09/2026

What is your ATV, side-by-side, or motorcycle actually worth? 👀

When it comes to a powersports trade-in, there's a lot more to the number than an online pricing guide.

Year, make and model, mileage or hours, condition, maintenance history, accessories, current market demand, and even the season can all play a role in determining trade-in value.

And if you still owe money on your machine, remember: your trade value and your equity aren't always the same number.

In this video, we're breaking down how powersports trade-ins work and what dealerships actually look at when evaluating your machine.

🛞 FEATURED IN THIS VIDEO:
The machine we're using is a pre-owned 2025 CFMOTO ZFORCE 950 Sport 4 with 1,528 miles, currently available here at Valley Cycle Center.

Ready to find out what your machine could be worth? We accept ATV, UTV, side-by-side, and motorcycle trade-ins and outright purchase inquiries.

📍 Valley Cycle Center
100 Myersons Drive
Wi******er, VA 22602
📞 540-723-7293
🌐 www.ValleyCycleCenter.com

******erVA

10/08/2026

🏍️ THROWBACK THURSDAY: THEN & NOW 🏍️

This week’s Throwback Thursday feels a little extra special.

These photos take us back to when Valley Cycle Center first made the move to 100 Myersons Drive. A lot has changed inside these walls since then, but this building has remained home to our team, our customers, and a whole lot of memories over the years.

And the timing couldn’t be better to look back. This week, we officially wrapped up renovations on the store!

Swipe through to see where we started at Myersons Drive, then stick around for the last photo to see what the store looks like today. 👀

It’s pretty incredible to see the transformation side by side, and we’re excited to start this next chapter while still remembering all the history that got us here.

If you remember the store looking like this, we’d love to hear your memories in the comments! 👇

📍 Valley Cycle Center
100 Myersons Drive
Wi******er, VA 22602
📞 540-723-7293

******erVA