10/29/2026
The Block Party made its way to Toronto, and our teams came together to bring this global experience to life in the heart of the city.
The magic happens when experiential and PR work hand in hand. Our fxm team transformed a Toronto sports bar into the world of YSL Beauty, while our PR team brought together the right mix of media, creators and tastemakers to make the moment truly impactful.
A night where music, beauty and culture collided, celebrating the launch of MAKE ME BLUSH CREAM and BLACK O***M PINK GLAZE.
From the space to the crowd, every detail worked together to create an experience that went beyond the event itself.
Toronto showed up, and the energy spoke for itself.